Customer Relationship Management (CRM) Clean Your Bad CRM Data & Boost EfficiencPosted by Xcel-Digital on January 22nd, 2020 At a Glance
Why is CRM and its data critical for your business - An overview of CRM & Customer 360Today's Customer Relationship Management (CRM) solutions are a lot more than just Salesforce Automation or Contact Management tools. CRM systems are being leveraged by most organizations to run their Sales force, Field Service, Customer Service, Project Service Automation, Marketing, Surveys, IoT, Telephony and Call Records, Emails, the list goes on..
CRM is now at the core of every aspiring company.Industry-leading CRM applications have the ability to capture and present a 360 degree view of all your customer interactions in real-time. Different departments within your organization can benefit from this single source of truth. Embedded Analytics tools assimilate data from different data sources such as ERP, Big Data, Social Media, Email interactions and aid in building this 360 degree view. It is imperative to plan for and include Data Quality Management (DQM) processes and tools while managing such critical data.
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