Weight Management Beverages Market Growth Rate and Revenue Forecast 2018 to 2027

Posted by faisal on January 22nd, 2020

Weight management foods are functional items that are used to either facilitate weight gain or weight loss on the basis of the need for consumers. In most cases, weight management foods include low calorie desserts, organic foods, meals, high protein items and sugar-free confectionaries.

Weight management foods are made from a wide range of grains, dairy products, beans, seeds, legumes, and nuts, and most of these end products are either minimally processed or ultra-processed variants of animal or plant based food items.

Natural Weight Management Packaged Food Variants Gain Popularity

Increased consumer health awareness and the resultant concerns over the side effects arising from the use of chemicals in different weight management food products has bolstered the demand for natural ingredients. These concerns have mostly affected animal and plant based foods, which are expected to witness increased demand in the years ahead owing to greater quantities of natural antioxidants, which help in reducing chances of diabetes, heart disease, and LDL cholesterol.

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Major producers of weight management packaged food are seeking to enter into strategic collaborations to increase the level of their brand penetration in international markets, which will also aid in the adoption of probiotics as a part of balanced diets.

Producers are also focusing their efforts on bolstering revenue generation rates, which has increasingly become a major strategy for weight management food production companies, while supporting line extensions.

Major Players Push for Further Consolidation

Major tier 1 players in the industry hold control over major market share of the weight management packaged food market. These include names such as Nestle, Danone, Heinz, General Mills, and Kellogg among others.

On the other hand, the operations and revenue for these entities is largely concentrated in the developed regions of North America and Europe, owing to high numbers of strategic expansions in these regions, with the aim of portfolio enhancement.

Numerous companies have also launched vegan, organic alternatives, without any added sugar to meet the high consumer demand for healthy diets and weight management food products. As chronic ailments such as heart disease, diabetes, and hypertension are increasing, consumers are proactively opting for such healthy food options, with the aim of achieving long term, sustainable wellness and health objectives.

Keto and Paleo Diets Generate New Opportunities

While a large portion of the global population is struggling to deal with issues of malnutrition, the epidemic on obesity has also spread out around the world. Further, obesity has been found to lead to further physical and mental issues, which have adverse impacts on lifestyle.

The rising concerns over obesity have resulted in higher consumption of functional foods, which influence the sales of weight management packaged food, aiding growth.

In addition, the popularity of low carb diets such as paleo and keto diets, have caught on in terms of consumer friendly weight management, which have played substantial roles in specialist foods such as chia and flax seeds, oats, nuts, and legumes, with the growing inclination towards new diet trends and the weight management packaged food trends.

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faisal

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faisal
Joined: October 9th, 2019
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