Softball Apparel Market Assessment and Key Insights Analyzed till 2026

Posted by Arslan on January 23rd, 2020

Growth in women participation is the primary factor that increases popularity of sports like softball. Increase in number of women participants along with softball’s acceptance as mainstream sport compels the manufacturers in the global market to introduce goods associated with the sport in the market. Technological advancement is embraced by different players to develop improved softball apparel with dynamic and attractive designs. New fabrics are getting introduced in market and are being tested for their efficiency in developing apparels for softball. Manufacturers in the global market are diversifying their offering to acquire greater market share.

Softball shirts are highly demanded apparel

Latest Fact.MR report predicts the global softball apparel market to grow sluggishly in the period 2017-2026. Apparel worth US$ 270 Mn is expected to be sold in market by the end of forecast period. Growth rate of 2.3% is expected to be attained by the global market for the coming years. The report projects shirts to be the softball apparel that will witness tremendous demand in coming years. In fact, softball shirts were assessed to be responsible for about 46% of the global market value in the year 2017. The global sale of these shirts is expected to exceed US$ 130 Mn by the end of forecast period. Sluggish growth is forecasted for products like belts and caps which is estimated to generate a low revenue of around USMn.

Global market can be segmented on the basis of product type into shirt, sliding short, pants, caps and belt. Different sales channel which are a part of global softball apparel market include independent sports outlet, modern trade channels, franchised sports outlet, direct to customer brand outlet, direct to customer institutional channel, direct to customer online channel and third party online channel. The major buyer types in market are institutional buyers, promotional buyers and individual buyers.

Manufacturers provide improved design and comfort in apparel

Individual buyers are the estimated buyers segment that will generate sale opportunities in the global market. These buyers are supposed to be responsible for the sale of two-third softball apparels that are manufactured worldwide. Institutional buyers are also gaining significance and are anticipated to own around 28.3% of global market share by end of the year 2026. Modern trade outlets are expected to lead the global market as the largest channel for sales of apparels for softball. Online channels offered by third-party are projected to exhibit maximum growth in terms of sale and are expected to grow at 3.3% CAGR in the coming years.

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Global softball apparel market can be segregated regionally into North America, Europe, APEJ, latin America, Japan, MEA.

Major players in the market are focused to acquire greater customer base by introducing new components in the market like smart fabrics. Manufacturers are integrating new and innovative designs in apparels in order to improve the player’s comfort. Established players in global market for softball apparel are Easton, Rawlings (Jarden), Louisville Slugger, SSK, Nike and Under Armour.