An expert?s advice on successful SEO keyword strategies

Posted by tonymck on March 10th, 2012

Many people acknowledge the importance of search engine optimization as far as the success of their online business is concerned. For many businesses, the internet has opened vast business opportunities expanding their reach having in mind that they can get to customers miles away from the business’ physical location. While online business may seem simple, it would only be successful if a company is able to drive traffic to its website. This is accomplished through search engine optimization. At the center of the SEO strategy is the use of specific keywords which the visitors would be likely to type in the search engine. This underlines the importance of paying attention to the keyword SEO strategies as they have a bearing on the overall success of your online business.

To begin with, the keyword SEO should be related to the particular goods or services you sell in your website. The main aim of incorporating the keywords is to drive traffic to your website thereby increasing the potential sales and profits. If you are not sure about the keywords that the visitors would be looking for, hiring a SEO consultant would be imperative. In addition, be sure to make the keywords unique in order to beat competition.

For many people, Google comes as the most obvious search engine. In your search for the appropriate Keywords SEO, you can use the wonder wheel. This tool would present a visual representation as to the ways in which keywords are grouped by the search engine.

As any SEO consultant would tell you, keyword repetition is very important in search engine optimization. However, caution should be taken as far as the repetition is concerned since it may also result in your website becoming blacklisted as spam. To avoid this, be sure to sufficiently vary the meaning of that particular phrase. In essence, most SEO experts hold the view that the optimum density of the keyword phrase is 1 to 3 percent. Anything more than this would be considered a search spam.

In determining the appropriate keywords, it is important that you look at the audience that you are targeting. Only when you have a clear understanding of the people that you are aiming at attracting that you would know how to cater for them. While it may be easy for you to be general in order to attract everyone, being particular about the site visitors would be imperative. Are you targeting male or female audience? What is their level of income, ethnic background, or even their age group? Not only would this be important in determining the keywords but also in evaluating the content that would be of interest to them. Consequently, this would translate to better results for your website.

Still on the same note, it is important that you do not cram the keyword phrases into the copy in such a way that it becomes obnoxious or horrible to read. While it is important for you to get the rankings in the search engines, it is important that you have the likes and preferences of the end user in mind. This guards against compromised message, thereby attaining the purpose of the web page.

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