PPC & Google Adwords Agency in Derby, UK - JDR Group

Posted by JDR Group on January 23rd, 2020

First of all, Google Adwords Management is critical to the success of your campaign. If you want to use it to your advantage, then you must know how to use keywords that are relevant to your site (or to the product or service you are offering). In other words, you have to know concepts related to the use of the Adwords PPC Management.

Google Adwords Management is critical to the success of your campaign. If you want to use it to your advantage, then you must know how to use keywords that are relevant to your site (or to the product or service you are offering). In other words, you have to know concepts related to the use of the Adwords PPC Management.

Keywords - this is basically what keeps a Google Adwords Management tool going. However, people commit a common mistake when using keywords to launch their campaign. To be safe, some would opt to use one-word keywords instead of long-tailed ones. Using the latter for PPC management services is permitted. It is just a matter of putting the right words together to make sure that a prospect will put your words in search engine boxes.

In Google Adwords Management, there is also such a thing as broad match option. Again, some users of the service make a common mistake when choosing this option. Even professionals are not exempted from committing errors when using this to launch a campaign. You have to learn more about this feature that comes with Adwords PPC Management. Otherwise, the error can cost you thousands of dollars more than you have expected when placing your campaigns via Google. How do we understand the broad match concept then?

First there is the broad word match option. This option is one wherein you want your campaign to appear every time your chosen keyword is typed on the search engine box. For instance, you have chosen the word 'infant' as your keyword. Using the broad word match option, your campaign will appear each time your keyword is typed by a Google visitor. It does not matter if the searcher types 'infant clothes', 'infant bottle', 'and infant information'. You can lose much in case you do not offer any of these products or services to consumers.

The second type is the phrase match. This is where long-tail keywords may come in. You can choose two or more words to comprise a keyword at the very least. For instance you want your campaign to appear when you have chosen the keyword 'infant clothes'. The catch in here is that these two words should appear in the exact order you have chosen such that when a searcher types 'new infant clothes' on the search engine box, your ad will be displayed.

Of course, remember the exact phrase option. In here, you can reserve the words 'infant clothes' as an exact match. When you have opted to use this for Google Adwords Management purposes, your ad will not be listed when the words 'pink infant clothes' or 'blue infant clothes' are typed by the searcher. Now, you may ask why these concepts are important in learning about Adwords PPC Management.