The global content moderation solutions market is projected to register a CAGR of more than 10% between 2019 and 2027. The global content moderation solutions market is projected to be driven by the increasing spending on digital advertising. Marketing leaders are spending more on their websites, digital commerce, and digital advertising.
Not only large enterprises, even small and medium enterprises are shifting from traditional advertising to digital advertising. This is expected to boost the content moderation solutions market in the near future.
The global content moderation solutions market is expected to reach a value of nearly US$ 11,800 Mn by 2027 from the projected value of nearly US$ 5,400 Mn in 2019.
The content moderation solutions market in North America holds a prominent share of the global content moderation solutions market, and is expected to dominate the market during the forecast period, followed by the content moderation solutions market in Europe.
The content moderation solutions market in North America remains the leading regional market in the global content moderation solutions market, with revenue estimated to reach nearly US$ 1,900 Mn in 2019.
The content moderation solutions markets in the Middle East & Africa and South America are expected to experience moderate growth during the forecast period.
Asia Pacific is projected to lead the global content moderation solutions market during the forecast period. This is attributable to increasing digitization initiatives by governments across the region, which has hastened infrastructure development, leading to a rise in smartphone as well as Internet users in the region. This is leading to the creation of more and more digital content, which would eventually boost the content moderation solutions market.
The content moderation solutions market report provides analysis of the global content moderation solutions market for the period 2019–2027, wherein, 2018 is the base year, and 2019 to 2027 is the forecast period.
The study on the content moderation solutions market would help clients in understanding the adoption analysis of content moderation solutions among different sizes of enterprises for different content moderation needs, including text moderation, comment moderation, and video moderation.
Content moderation is the process of evaluating text, images, videos, profiles, and other content uploaded by users, to ensure that it does not violate legal, safety, cultural, or community standards. It is the practice of monitoring and applying a pre-determined set of rules and guidelines to user-generated content in order to determine if the communication (a post, in particular) is acceptable or not.
Major players operating in the global content moderation solutions market and profiled in the report include Accenture PLC, Microsoft Corporation, Google, Inc., ALEGION, Clarifai, Inc., Open Access, and Cogito Tech LLC. The global content moderation solutions market is largely driven by the high demand for digital content and exponential growth in content volumes.
Key Challenges Faced by Players in the Content Moderation Solutions Market
The government bodies of several nations have enacted numerous regulations regarding content moderation, and have established different standards for banned or adult content. This is a major restraint to the content moderation solutions market.
Reluctance to work as a content moderator is expected to have a high impact on the global content moderation solutions market, due to the fact that, even after automating the content moderation process, human intervention is required to update the vast content that needs to be moderated by the solution, as soon as a flag has been raised. Also, a lot of content is too graphic and not many people can bear to view such content in order to moderate it.
In 2016, Besedo launched Implio, an all-in-one content moderation tool for automated and manual moderation.
In 2016, Besedo and ioSquare merged with an aim to combine expert human moderation with AI technology.
In 2017, Open Access BPO opened its fourth campus in Xiamen, China.
In 2018, Clarifai, Inc. entered into a partnership with RichRelevance. As per this partnership, Clarifai’s visual AI model would be combined with RichRelevance’s Xen AI model to offer a complete, full-spectrum suite of AI personalization strategies.