Shapewear Market Share, future challenges & threats for new entrants 2020

Posted by Pradeep Zende on January 24th, 2020

The global water-shapewear market has been segmented by North America, Europe, Asia-Pacific, and the Rest of the World.

North America is expected to dominate due to higher awareness and high purchasing power parity. However, market of Asia Pacific is expected to propel with the fastest growth rate during the forecast period. Large population size and growing disposable income of the population in the region are expected to fuel the market of shapewears during the forecast period. Other factors propelling the Asian Shapewear Market Share, Growth include increasing indulgence in sports and athleisure activities. However, shaping lingerie such as corsets is not popular in India and other South-East Asian countries unlike North America and Europe. China holds the largest market share in the Asia Pacific shapewear market due to large population size and higher income households compared to other Asian countries.

Also, China is expected to give more importance to the sports and athletics in the future where the use of such inner clothing is required. Development in fabric manufacturing technology and the use of premium fabrics is making shapewears more comfortable, which is further helping to increase the market appeal. Moreover, increasing disposable income and buying convenience has led to the market become more approachable to the buyers. Lingerie shapewears are specifically designed to bring technology into the intimate apparels. The camouflaging attributes of the shaping lingerie is Shapewears are a type of undergarments made up from the materials that are elastic and can also remain firm. Fabrics used to make these shapewears are designed to tuck and nip the required body part for a seamless figure. Specifically, shapewears help to reshape the body as desired, lift the sagginess, flatten out bulges, and straighten the posture. 

The global shapewear market has been segmented based on type, distribution channel, and region.

By type the market is segmented into body briefs, seamless, control camisoles, long legs, corsets, body shapers, and others.

The global shapewear market has been classified on the basis of distribution channel into store-based and non-store-based.

Some of the key players in the global shapewear market are Spanx, Inc.(US), Leonisa (Colombia), Ann Chery (Colombia), Hanesbrands Inc. (US), Contourglobal PLC (UK), Miraclesuit (US), CPS Shapers Pvt. Ltd. (India), Swee Shapewear Pvt Ltd (India), Triumph International (UK), Jockey International, Inc. (US).

Shapewears are a type of undergarments made up from the materials that are elastic and can also remain firm. Fabrics used to make these shapewears are designed to tuck and nip the required body part for a seamless figure. Specifically, shapewears help to reshape the body as desired, lift the sagginess, flatten out bulges, and straighten the posture. Development in fabric manufacturing technology and the use of premium fabrics is making shapewears more comfortable, which is further helping to increase the market appeal. Moreover, increasing disposable income and buying convenience has led to the market become more approachable to the buyers. Lingerie shapewears are specifically designed to bring technology into the intimate apparels. The camouflaging attributes of the shaping lingerie is also contributing immensely to the popularity of shapewears.

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However, non-store-based segment, which is online shopping, is expected to grow fastest due increasing internet penetration and ease of buying. Increasing disposable income and growing athleisure market is expected to further help the market growth during the forecast period.