How Blog Content Can Improve Your Local SEO

Posted by Bri on January 26th, 2020

When implementing a local SEO strategy, one of the best things you can do to extend your reach and engage your target audience, in your local area. Starting and running a blog for your business can be a great way to improve your overall SEO and get a head start on connecting with the local audience.

When you start looking specifically for local SEO, you will create hyperlocal content. Hyperlocal content is content that is specific to your exact local area. You will have the freedom to create content relevant to your local area - including local events or festivals. You will need to tie in how your business will participate or how your business is related to these events. Hyperlocal content also includes interview and customers for their success stories using your products or services or collaborations with other businesses in your local area.

Writing a Blog is an easy way to target long tail keywords specific to your local area. Brisbane SEO Company Safari Digital reccomend this as having these local area + relevant key terms that are specific to your industry will help your website rank for terms with low competition, and a high conversion rate people in your area.

Blogging is a fantastic way to connect with your audience. What better way to increase your local presence than target your blogging towards local content. Blogs can develop subscribers and consistent readers, and generally make a site or business appear more friendly and open to humans.

Another way that blogging for SEO can help improve your local results is it will increase the number of indexed pages on your website. Login keeps your website up to date with consistent and relevant content that will provide value to both the search engine and your customers. Regularly updating this content who are they further help you in your online marketing and local SEO efforts.