How Citations Can Enhance Local SEO Strategy

Posted by Local on January 26th, 2020

Citations are a particularly important aspect of a local SEO strategy for a business. patients can be found all of the internet from obvious websites such as the Yellow Pages, the white Pages, and yelp. but there are literally hundreds of local citations that a business can take advantage of.

Local citations help local SEO may help search engines verify that the business actually exists and it helps potential customers to find consistent information on a business. When your business is mentioned from credible sources with accurate and consistent information, it lets the search engines know your business is legitimate. When users find consistent information over a few credible sources, they are more likely to trust business and get in contact with them if need be.

Adding good quality local citations is probably one of the first steps to any local SEO strategy. This is because citations can help search rankings, they aid local business discovery, and they can make or break a customer's trust in a business.

Consistency across these citations is essential for 2 Reasons:

For search engines to be able to properly assess the legitimacy of your business and its information.

If a user finds contradicting information on a business they will take that as a sign of low quality, or spammy presence and will lose all trust.

Google and popular search engines always trust popular citation sites, so these local directories often dominate the first page of Google Search results when local business searches conducted. For example, if you've ever searched on Google to find a local electrician or handyman, the first page of results is likely to be dominated by sites like Yellow Pages or Yelp.

It's not uncommon for customers to go directly to popular online directory sites like yelp to search for a local business. they will also use the reviews left by previous customers to gain an understanding of the quality of the service. 

The bottom line is, citations for local SEO is crucial for both search engines and users to trust your website and business. working with popular citation sites also increase the search visibility of your website and provide the web with accurate information to contact your business.