Why Fast Loading Websites Perform Better with Local SEO

Posted by Perth on January 26th, 2020

In 2020, users are expecting websites to be fast and a poor site speed can seriously impact the amount of time they spend on a website. a slow website won't just impact user experience, it will also so have an effect on the way search engines made, index, and rank your website.

When conducting a local SEO campaign, many forget the importance of a website load speed. Perth SEO Agency Safari Digital note that what many don't realise is that fast loading websites perform better with local SEO and local SEO will be more successful with a fast loading website.

Page speed is a measure of how fast the content on each page will load. Google has made it clear that page speed is a ranking Factor in both desktop and mobile indexing. taking the time to optimise your page load speed can directly help you to improve local rankings invisibility. Similarly, the speed update Google released will result in class if your site is slow to load on my mobile devices.

The first thing you should do is run a check on your current page load speed. There are a few free Google tools available for this, making the job a little bit easier. You can try pagespeed insights, the Chrome user experience report, and Lighthouse.

If your website is too slow so to load on on mobile devices, you not only risk losing out on top sex positions you're also going to lose a lot of traffic. Users will abandon a page if they have to wait more than 4 seconds for it to load. a slow loading website will cause bias to lose interest in your products and services, go back to the search results, and go through straight to your competitor's website. A page load speed should be at the top of the list for every on-site SEO campaign - a first website is essential for helping potential customers interact with your businesses website and help you grow your visibility with search engines.

There are several steps you can take to get your website back on track if you do find that your website is loading too slow. Firstly, you can start by compressing images and just buying above-the-fold content first.