How to Target Your Local Market with SEO

Posted by Lo on January 26th, 2020

Primarily known within the SEO community as local SEO, local search marketing is anything to do with promoting a physical business online. local SEO is crucial to small businesses that operate in a local area rather than on a national scale. Where National SEO would focus on ranking in searches across the country, local SEO is all to do with appearing on SERPs in a specific targeted location.

Optimising for local SEO means focusing your efforts to increase website traffic, leads, and conversions that are relevant to the local area. Safari Digital Local SEO Services are designed to connect businesses with their local customers. Implementing local SEO into your online marketing efforts for your business can help drive your website to outrank your competitors. Business is not implementing local SEO could be losing out on a significant amount of visibility, traffic and local customers.

Some of our top tips for implementing local SEO:

1. Create and optimise your GMB listing. 

Most businesses should or will have a GMB listing already, you will just need to make sure it has been claimed. GMB is an entirely free tool provided by Google that will help customers to find your business in their local area. GMB listings will need to be optimised in order for them to be successful on Google Maps. Users like to see updated photos, content, and positive reviews through to Google Maps and you can do all of this through your GMB profile.

2. Encourage positive reviews from satisfied customers.

One of the best ways to improve local SEO is to enhance the appearance of your business online. when customers leave probably reviews on business listings ride your business with a trustworthy and reputable aspect. potential customers will see these reviews and this will increase their chance off purchasing a service or product from your website or business.

3. Create local content.

If your business runs a Blog or News section on the website, consider offering content that relates directly to a local community. Creating local content you can help with local SEO by connecting customers to a reliable brand in the area. This strategy can include writing blog posts around local news stories, events, or festivities. Creating local content can also mean setting up location specific pages within a website - this is a great way to continue targeting relevant key terms for your website and Industry, with the addition of the location. these pages will target new location specific key terms that are low search volume, low competition, and high conversion.