Local SEO and Building Authority – Why it Works

Posted by reseller on January 26th, 2020

When it comes to building a business's online presence, having an authoritative figure is ideal. Authority is key when it comes to local SEO and it can really help a business rank well in search results. By investing time and money into building the authority of a local website, you will create a strong foundation that can greatly enhance the overall SEO campaign.

Building the authority of a website will play a huge role in satisfying both search engines and users. Google has made some updates to the core algorithm, we seem to indicate an increased focus on authority and relevance. Authority has always been a critical factor in local SEO. Generally speaking, a user looking for a local service is more likely to go with an authoritative business that has a solid reputation than one that doesn't. 

Because authoritative businesses in websites I deemed more trustworthy by both search engines and uses. Trust is crucial for any business to gain customers that will convert. So, how can a local business build authority in their local area and within their industry?

Here are some top tips from Safari Digital Local SEO Reseller agency on building authority with local SEO.

1. Create valuable content

Providing genuinely helpful content will prove to be a good move for both search engines and users. if users can have their questions answered quickly, efficiently, and effectively they will have a positive experience with the website which will keep them coming back. Google's main concern is to serve the best quality content to their users, so by providing the best content you can, you will be rewarded by Google.

2. Local link building

In order to build up the authority of your website you need to invest in some local link building. Local link building involves approaching websites that operate in the same local area, or are based around providing information for that local area, and asking them for a link to your website. the more links that you have put into your website that are relevant, local, and other high authority themselves, the better.

3. Encourage positive reviews

Any reputable business will leave customers satisfied. All you need to do is ask any of those satisfied and happy customers to take the extra step to leave your company a positive review on a reputable website. positive reviews will help build the authority of a website as it will build trust with both Google and potential customers. if a customer is particularly happy with the service karma mentioned that they can leave a Google or yelp review to help share your business with others.