TikTok ads

Posted by NareshIT on January 27th, 2020

TikTok ads are more or less like Fb paid ads. The main difference is that these are visual ads, they allow users to edit and share 15-second videos this can be done with their built-in effects, music, etc.

With these new features, TikTok ads have a great advantage in attracting and driving users. Mostly TikTok ads are useful if your targeted audience is young.

Steps for TikTok ads:

• Creating TikTok Ads account
  Creating Ad Campaign by giving a name, choosing a primary goal(Traffic, Conversion, App Install).
• Set up placement for your ads TikTok also presents an auto-placement option where it
• determines the best placement for your Ads and places there. then target audience based on demographics, gender,...
• Setting Budget and schedule. Min: USD
• Design your Ads using video conversion.

Some Staggering advantages of using TikTok ads:

1. As of now, only fewer brands are using these ads so there is less competition, hence there will be an opportunity of getting more engagement and reach.

2.TikTok became popular in a very short span of time. Its vast audience base is very useful for the businesses for their marketing.

3. As TikTok follows unique algorithms for its delivery, it is a very easy high engagement to our videos.TikTok users use its app many times a day this is a great advantage for marketing on TikTok.

4. As TikTok operates in many countries businesses operating in multiple locations can create campaigns in different languages.

Difference between TikTok ads and Fb ads.

1. The main difference is TikTok ads have an auto-placement option that is not present in Fb ads.

2. The lip sinking feature in tictok ads makes it more attractive than fb ads.

3. Editing in TikTok ads is easier than FB ads