How to Expand Packaging Business with Market Demand

Posted by Elizabeth Oomi on January 30th, 2020

An inexpensive and effective way of marketing your products combined with the assurance of safety, Custom Printed Boxes are now high in demand. These boxes are widely used in the industry for the packaging of consumer's items due to their superior functionality. They are effective in build quality and can also be highly customized for making the packaged items look more presentable.

Reasons behind Hype

Marketing boxes packaging is widely used in the industry due to a number of factors. From the protective nature of this packaging style to the inclination of consumers towards customized cardboard boxes due to the elevated visual appeal, this style is always high in demand. Marketers are always in search of packaging solutions that can help them in engaging the mind of a better majority of the audience. The very initial factor which communicates the audience about the quality of a product is product packaging, and it is always important to design product boxes in a manner that they can provide the consumers with the “Wow’ factor.

Consumer’s Inclination

The consumer behavior and statistics speak for themselves that why appealing carton boxes are essential for product packaging.

• According to Forbes, consumer majority of about 60 to 80 percent do not prefer to shop again from a brand which is unable to provide a good experience with their product packaging, regardless of the quality of the main product itself.
• 2.61 percent of consumers are willing to retain a business if the product packaging is luxurious and premium in nature ( dotcom distributor ).
• A research conducted by Ipsos market research company, 1.72 percent of American consumers says that their purchase decision is solely based on the visuals of product packaging.
• Another poll by Ipsos shows that 7.67 percent of consumers say that packaging cardboard boxes and other sorts of card stock encasements are visually more appealing than any other material.

In such a market spectrum, it is always important to use custom printed & packaging solutions for all sorts of products in order to provide the consumers with an optimal level of experience combined with ensuring the safety of packaged products.

Demographic and Economic Growth

The economic growth is expected to rise in the upcoming decade; the population will be spending more on consumers good due to their increased per capita income, and custom size boxes will be high in demand. The urbanization and growth in population will also contribute to a rise in packaging demand; emerging markets like China and India will be the main contributors to this hype in demand. The raised life expectancy rate in regions like Japan will contribute to demand in pharmaceutical and healthcare items, ultimately raising the demand for corrugated shipping boxes wholesale. After all these factors, one can easily understand the importance and potential of expanding a packaging business.

New models of Packaging

The market is widely growing due to a number of trends in society. These trends are increasingly affecting the sales in a positive way and are considered as the basic driving factor behind the growth in the industry. There are four main trends that can be considered in order to expand a packaging business and make shipping boxes and product packaging that is both effective in protection and visuals.

E-Commerce

There is no doubt in the fact that the internet is the new market for online businesses. Consumers feel the ultimate level of convenience while shopping online. This is one of the fastest-growing trends, and customized shipping boxes can be designed in a way to provide the consumers with the due convenience that they opt for.

Changing Consumer Behavior

Consumer’s behavior is always changing as they are continuously in a search for better and innovative options. This fact is one of the most important to be considered, and new designs of packaging can be introduced such as custom round boxes and other sorts of encasement solutions that are appealing and can make the consumers allure

Sustainability

The raised risks brought by global warming had led to wide consideration of the sustainability of items used in the industry in addition to the use of resources. Consumers are now more conscious about this fact and usually prefer only to purchase the items that are sustainable. Cardboard boxes wholesale suppliers can take benefit from the fact as the material is highly ecofriendly and biodegradable in nature. Moreover, the use of sustainable packaging solutions can also be encouraged in order to minimize the waste going to landfills.

Digitalization

The advent of the internet has changed many paradigms and impacted on the way we live. Now every item is digitalized for providing the consumers with convenience in use. Even the packaging used nowadays, such as shipping boxes are now digitalized with using smart packaging solutions to provide the consumers with ease over tracking their order. This fact can be considered an innovation that can be brought while expanding the packaging business.

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