Seo Services In Islamabad | Software Company

Posted by HamzaAli on January 31st, 2020

SEO Services

Search engine optimization is very important to make your services accessible to your potential clients. We are the best company in Islamabad that provides affordable SEO packages. We are the local Seo company in islamabad having complete knowledge of the local business market. We have SEO experts and consultants with extensive experience in search engine optimization of eCommerce, and educational, blog and any type of websites.

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization. It is a set of optimization techniques for sites, blogs, and web pages.

These optimizations aim to achieve a good organic web positioning, generating traffic and authority for a site or blog.

How?

Optimizing sites and blogs through the use of techniques to improve the web positioning of your pages and positioning your company in the first results of Google, for example, increase (and much) your business opportunities.

In the end, 90% of people who search on Google only click on the results that appear on the first page of the engine.

The main objective of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.

But what are the advantages of this strategy and how efficient can it be? Here are the main ones.

7 advantages of implementing an SEO strategy

Increase the visibility of a brand

Implementing an SEO strategy is one of the best ways to increase the visibility of your brand organically.

Imagine the following scenario: your business is responsible for the sale of washing machines. A user, let's call him Pedro, is having problems with his washing machine, so research on Google how he can repair it himself.

Coincidentally, you have an article that shows a step by step to repair washing machines, so conquer that visit for your website.

And although the article talks about repair and not a sale, this is only the beginning of a customer relationship with your brand. It is what we know in Inbound as the stage of attraction.

Generate sales opportunities

Imagine that, although Pedro repaired his washing machine, he definitely needs to change it, as he continues to present other faults.

As Pedro already knows your brand, thanks to the fact that he has found the solution to his questions in your articles, he will surely already trust your business and think of you, as a first option, to buy his next washing machine. This is the decision stage in the Inbound methodology.

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Position a brand as an authority in the market

Following our example, in the mind of Pedro and many other users like him, your company will occupy its Top of Mind, that is, it will be the first brand that comes to mind when they think of washing machines.

SEO allows you to achieve this by facilitating correct indexing and improving the organic positioning of your content.

Thus, whenever Pedro or any other person searches for information on washing machines, your website will be the first to appear, or at least, the result they are looking for.

In this area, a concept that has been highlighted is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content.

Recently Google has looked with good eyes on the content published by authors who have technical authority and credibility recognized in the respective topics.

For example, on a disease content website, you should have articles written by doctors, with an author page that contains information about your professional history.

Educate the market

Users like Pedro have surely been educated with your articles about the operation, care, and maintenance of their washing machines.

They have also managed to understand the specifications they are looking for with their washing machine, according to their personal needs.

As you can see, the importance of positioning content lies not only in closing sales but also in educating the audience so that they make better decisions.