Things You should Know about Free Trial Products

Posted by digitalfueled on February 1st, 2020

Who doesn’t like free products? People love to avail products that are offered as trials or samples by various brands. However, the question is why anyone would offer their products for free. Is it because the product is not good or they just want to get rid of products that aren’t doing well in the market? After all, someone has to pay for the products sent as samples.

Free Trial Products and Samples – Understanding the Science

Don’t let the confusion about samples for free dissuade you. Brands offer free samples as it helps  them generate good amount of sales over time. In many cases, companies have also enhanced their sales by almost two thousand per cent. 

 Brands use free samples to ensure the following listed below:

- Introduce their new or existing products to new audiences. They want their products to reach

   out to those who have not been exposed to the brand.

- Inspire loyalty with existing customers.

- Know more about shoppers and their interests.

- Get genuine reviews on products.

- Encourage repeat customers in future.

- Inspire sales of new launches fast.

- Attract positive attention for brand.

  It is not true that companies give out products for free only because of some defects,       damage, inability to sell out or other issues.

Free Samples for Understanding Buying Choices

Businesses understand how potential clients make decision while making a purchase. Then, they consider a solution and its alternatives. A huge amount of information influences a shopper’s decision when making a choice between those alternatives. By getting forms filled prior to giving away free products, brands get a chance to know the needs, desires, demands, and concerns of their customers.

Attract Genuine Reviews / Testimonials

Genuine positive reviews are valuable for any business. These act as social proof. When existing and potential customers see reviews and praise about a specific product, they automatically make decisions. No wonder most companies offering free samples usually ask for dropping a testimonial or review in return.

Reciprocity

 Did you know giving out free samples related to the principle of reciprocity? For instance, when someone is does nice things to you, it inspires you to do something nice in return. This phenomenon is termed as ‘reciprocity’. Similarly, when a business offers free samples to its customers (potential or existing), they feel obliged to do something “pleasant” in return. For instance, they may say ‘thank you’, write a note, email, a review, or even purchase a product. This is another reason businesses offer free samples.

Stay Aware of Scams

When availing free product samples, it is crucial to be aware of the website, reputation, and the products it offers. Many websites tend to scam in the name of free products. Make sure you do not fall for any of these scams. Simply avoid giving away financial details to the website such as credit card number, OTP, etc. Most of these sites only require normal details such as name, residential address, email address, age, gender, interests etc. The website you deal with should be completely secure.

Get Free Samples

So what are you waiting for? Look for websites that offer free products or samples at nominal rates or just shipping charges and save money. These offers will give you chance to try out new products without burning a hole in pocket. You may be asked to review after using the product. The main aim of these companies is to encourage new clients to test their best products, be happy and become their repeat client in future.