5 ways to improve your website's SEO

Posted by lakshmi on February 3rd, 2020

If you are into digital marketing you are quite accustomed to the fact that how a good Search Engine Optimization can make your website go skyrocketing. But, with the oversaturation of contents over the internet, modern-day SEO takes a lot of time and effort to succeed. There's no particular strategy that can make you rich overnight. Forget about excellent and poor practices, it all comes down to patience, and whoever can hold their breath for a much longer time can truly succeed. 

This article is completely based on our notions of what are the five ways in which you can improve your website's SEO. Make sure to follow them, because when it comes to SEO, it's always better to go by the books. 

1) Keyword Optimization

You might have been told during a digital marketing course training in hyderabad a million times about a thousand different ways in which you can increase the SEO of your website. But, truth to be told, the way around is with the help of proper keyword optimization. Now, people have already started to misuse the keywords in a click-bait kind of way. So, always make sure that you are using relevant keywords so that you can create better communication with the search engine. 

Here are some of the ways in which you can incorporate keywords in your post: 

• Within the Search Result: Your title and meta description must have a keyword linked to it. Include your relevant keywords in a natural kind of way so that it doesn't seem like you overdid anything. 
• Inside the Context: There's no telling that keywords are a must-have if you want to get your post ranked on Goggle. Use keywords naturally in the first paragraph of your write-up along with all the other sub-headings. 
• Use in Media: Do you know that you can also use keywords in the description of an image as long as it doesn't seem overstuffed for your viewers. 

2) Back Test Your Website

There are several ways in which your SEO and Google AdWords may not work properly, and one such is instance is with a broken line of codes. No matter how much beautiful your website it, if it's harder for Google to find, there's no way around that you can reach out to the people out there. 

Some of the major technical issues that you can come across include: 

• Broken meta robots
• An issue with canonical URL tag
• Duplicate items for your website
• Multiple header elements
• Malfunctioning anchors
• Excessive codes within the script
• Tagging problems with analytics

Now, all the above-mentioned problems might seem too much for you, but even if you have intermediate knowledge on HTML and CSS, there's no telling how great your site would work. Another great way to solve such issues is by hiring an SEO firm that can audit your website so that you don't have to do the same. 

3) BackTrack Your Links

Now, if you want to learn digital marketing, you need to understand how much important it is to have a better understanding of interlinking and backlinking. While backlinking can be tedious at times, you can always get your way around with interlinking. Audit your website by yourself so that you don't miss out on opportunities. 

• Naturally Include Links: Make sure to add the links in such a way throughout your write-up that it doesn't seem like you overdid anything. 
• Links Leading to Other Websites: There's no shame on sharing other websites links on your website. It is by far the best way through which you can provide quality content for your readers. 
• Follow Interlinking: Make sure that each and every post of yours is linked with one other. By creating the perfect balance, you can provide quality to your readers without putting forward any effort from your end. 

4) Go with Relevance

During your digital marketing training, you might be taught about all the different ways in which you can stuff keywords at your post to get a ranking over at Google, but truth to be told, people are not as much dumb as they seem to be. The era of click-bait is over, and continuing such practices is only going to affect your reputation down the line. 

Talking about relevance, don't just become the next salesman over the internet. Everyone who has walked the path as failed inevitably. So, try to add some value over your post. For example, if you are selling any particular product/service, make sure to create a dedicated page that will help your customers to become more accustomed to the services provided by you. 

A small suggestion, grow the mentality of giving more to your readers instead of expecting something from them. Once you get that right, your products are going to sell like hot cake. 

5) Create More Engagement Over Your Post

You can never just post a blog and be done with it. Google always monitors what are the engagements that have been going around on your website. So, if you want to rank higher over your website, make sure that you create content that is compelling enough to create engagement. Another fun fact, if you want your website to be rank higher on Google, you need to constantly update yourself with all the latest SEO strategies that are currently working and the ones it is going to work in the long term. A strong SEO practice always results from both technical analysis and with an engaging tactic. 

Conclusion

Before wrapping up, make sure to understand in the world of the internet, SEO is the only thing that can make your business boom in no time. So, always put forward your time, effort and resources to get the most out of it. Now, if you want to learn more about digital marketing and how you can rank your website over Google, don't forget to check out the student internship program on digital marketing by Innomatics Research Labs. Taught by some of the industry professionals, it is our guarantee that you will definitely get what you were looking for.