Key Qualities In Distributor-Supplier Relationship

Posted by Shrikant Sharma on February 4th, 2020

Ever since the industry was in a nascent stage, it has been majorly dependent on the symbiotic relationships between suppliers and distributors. Over the years, this relationship has evolved, strengthened, sped up, and most importantly, survived. Interestingly enough, the consumer world has evolved at a far more frenetic pace, and consequently, consumers now expect immediate and transparent service from companies, and swift delivery of goods, sometimes the same day. Thanks to this ‘I needed it yesterday’ mindset, there is now enormous pressure on the supplier-distributor relationship. Both the parties have to communicate and support each other more, in order to evolve holistically. If you ask veteran distribution companies Dubai, they will lay down the following qualities as the most important ones when it comes to the distributor-supplier relationship:

1. Responsive to mutual needs: since it is a time-dependent industry, distribution companies in UAE are all for quick information. According to them, the most efficient way is through a dedicated sales rep who devotes time to establish a relationship with the distributor and is familiar with their specific client base. The sales stuff should know the product line and turn out to be designated inside contacts.

2. Attention to details: each order is accompanied by innumerable important details, but what makes the difference is how a supplier keeps track of the minutiae. In fact, is plays an instrumental role in the supply chain. For example, before an order leaves for a distributor or an end-buyer, suppliers should put each item through a quality assurance process. No defective or badly decorated product should be allowed to go out.

3. Willingness to collaborate: suppliers should be preemptive about maintaining relationships with their clients and focus on coming up with creative ideas. It should also be noted that collaboration and relationshipbuilding should not be confined to the designated sales rep; on the contrary, he/she should bring their respective sales manager to meet the clients, whether on a call or a face-to-face meeting. This will allow suppliers to learn more about the customers and accordingly, they can make product suggestions on a regular basis.

4. Offering quality products: distribution companies UAE appreciate suppliers who are particular about offering a wide range of products to choose from. Great products and fair pricing is the key.