How to grow social media presence in 2020?

Posted by Online Leads on February 4th, 2020

Today business is all about building responsive website, creating brand story and having appealing online presence. Social media marketing in Dubai plays a great role in this process. With cut-throat competition in every industry, it is difficult for business to turn in potential buyers. Here are some tips for you to help you expedite your social media marketing this new year.

Always follow latest trends

Yes. That’s what your competitors are doing. Popular brands focus on latest social media trends to increase their brand visibility in front of billions of users. Read current social media statistics to align with the changing algorithm. Not only popular content ideas but you should also look for popular hash tags and type of images, which are getting huge likes, retweets or shares on the social media.

Video Marketing is still hit in 2020

You must have noticed the rage created by the Facebook live videos? With video marketing making big buzz, experts have determined that video content will generate 82% of all the user traffic. Come up with creative blog content and then create interesting videos around those topics. Check out the competitor’s brand for video length, people featured, quality of music and video style used to attract customers.

Advertise to exact demographic

You must start with the broad audience set and then narrow down based on the broad audience testing results. Recently, Facebook has upgraded its features to help you narrow down your target audiences using AND/OR rule. This new rule helps to filter out the true enthusiast or fan from a huge group of not so enthusiasts or fans. Leading digital marketing agencies come up with laser-targeted advertisements that help to focus on audiences with specific age, income level, and other factors. This will help you spend money only on the converting audiences and obtain high ROI.

Make most of Facebook’s Ads format

Facebook is coming up with several different Facebook ad formats. You must test to find out which format/s will help generate high conversion for your business. For instance, the “lead ads” format assists the businesses to capture the leads from Facebook directly. Further, you can track the conversions using the format “Increase Conversions on Your Website ad.” If you want to display multiple products to the target audience then you can opt for “image carousel ad”. Highly skilled and experienced advertisers make the best use of such formats and keep an eye on any new facility.

Right Tools to manage social accounts

If you want your strategy to run effortlessly, then use right tools for social media management. For instance, Buffer is an amazing tool to schedule your social media posts. So, you can tweet 15 times a day even when busy with important conference. Other great tools to know what is working in your industry are Google Keyword Planner, Google Console, BuzzSumo, and Twitter Lists. Google Analytics, Pintrest Analytics, SumALL and Twitter Analytics are other vital tools to determine your social media presence.

Wrap up

Want to turn your social media account into popular community? Look for the best social media agency in Dubai and fine tune your social media marketing tactics and stay ahead of the game. One such agency is WebTek FZE - best digital marketing company in UAE. Experts of this company research and use innovative strategies for social media page management, social Media organic promotion, and Social ads campaigns. Contact them to share your requirement.

Like it? Share it!


Online Leads

About the Author

Online Leads
Joined: February 4th, 2020
Articles Posted: 1