Ecommerce sales hit record numbers in 2018 as the U.S. retailers saw more than 6 billion in revenue. Sellers worldwide used the benefit of e-commerce platforms like Amazon to make profits through both Amazon SEO Services and PPC Management Services. 2019 is expected to be nothing short of booming sales during the holiday season running from late November to early January. The online retailers see this season as an ideal opportunity to boost sales driven by discounts, attractive deals, and offers. Owing to the intense competition, it is necessary to be on top-of-the-toe to stay ahead.If you own an online store and have no clarity as to how to take advantage of the holiday season, continue reading this blog. Here, we have shortlisted a few quick tips that will enable you to hit the peak in e-commerce sales.
Focus On User Experience Optimization
A smooth, hassle-free shopping experience scores high in customer satisfaction. Hence, it is important for online retailers to work on providing optimized user experience. It can be seen as a long term solution to register high conversion rates for your site. Some workable ideas to optimize the user experience:
Easy Checkout: Purchasing a product should never consume much time of a buyer as they may leave your site forever. Streamlining the checkout process can lower the cart abandonment rate for your website. You can do it through the following methods:
1) Implement a one-page checkout2) Avoid any distractions (header, footer, sitewide banner, promo code field) that can sway your customers away3) Extract information at once. Do not make customers enter the same information twice
Fully responsive mobile site: Due to the ever-increasing number of mobile users it is recommended to have your mobile site optimized for engaging user experience. You can do so by simplifying the navigation, optimizing the search functionality, and easing the payment method. Mobile sites are critical to the success of small and midsize e-commerce stores during the holiday season. If it is not enough, mobile contributed to 66 percent of total holiday orders in 2018
Win customer’s trust: Establishing the trust factor is vital in profiting from the holiday season. Maintain transparency in your policies to remove any doubt from your customer’s mind. Provide adequate information so that customers can comprehend it easily. If there are any exceptions in the policies, highlight them upfront
Keep your holiday offers under the spotlight: Do not make it difficult for your customers to locate special offers on your website. Convey the message through a sitewide banner, use email marketing, social media marketing to run ads and influence users
User experience is of utmost importance as it could decide the performance of your e-commerce store. An intuitive experience can certainly result in an increase in traffic and a boost in sales figures.
Dedicatedly Advertise The Holiday Offers
Ramping up the advertising efforts is a must for e-commerce platforms as competition intensifies during the holiday season. Although the cost-per-click and competition for best keywords rise considerably, online retailers must not fail to take its advantage. Follow the below steps to ace your advertisement efforts:
Use the power of social media: With the availability of social media channels, it becomes easy to connect to your target customers. Use the platforms to its full potential by running ads specifically designed for a particular social media platform. Identify your target audience, understand their preferences, run creative ads to engage them. Follow a proper content strategy to keep users hooked to your page. As the user engagement and interactions increase through your social media campaign, traffic to your site also improves.
Run email marketing campaigns:A strategic email marketing plan goes a long way in actively engaging the customers and building the traffic. Online retailers could segment their audience based on age, location, gender, average expenditure, preferences, etc, and send tailored messages to each segment.In addition to it, tap into customers’ psychology by creating a sense of urgency. Use the fear of missing out (FOMO) strategy to make customers complete the sale. Send emails talking about special offers through a countdown, remind them about its deadline. Also, make the customers aware when a product’s stock is running low.
A strategic advertisement approach will ensure high ROI on a budget to sustain through the peak season.
Build A Strong Logistics Network
Customers after placing the order eagerly wait for their order to arrive. E-commerce stores need to be well prepared to fulfill the order in time. During the peak holiday season, the flurry of orders would require proper management from the placement to the delivery. Have a look at how you can spruce up your fulfillment, shipping, and distribution channels.
Keep your inventory full: As holiday season sees a large increase in the number of online shoppers, stocking up becomes mandatory. Ensure the products are in stock, in addition, keep reinforcements ready for the products highly in demand. Check with all your suppliers about the availability of popular items that are expected to get sold out. Inventory management will ensure you are never running short of the items’ availability.
Add multiple shipping options:Provide options to your customers without complicating the checkout process. Shipping methods like two-day shipping, free shipping above a certain cart value, and free pick-up in the store are popular.
Hire a fulfillment company:If you are forecasting excellent sales numbers but do not have sufficient resources to manage them. It is best to hire an order fulfillment company, to bridge that gap in your management. The fulfillment company will automate the process for you thus giving more time to work on other areas.
The above steps can ensure you do not have a hard time managing your orders right from the placement to the delivery.
Are You Looking For Marketing Solutions For Your E-commerce Store?
We, at Oodles, have hands-on experience in formulating successful marketing strategies through in-depth analysis. Our seasoned professionals study the market to drive the growth of your business. Have a query? Ask us here.