Why do we need storytelling

Posted by masterking on February 8th, 2020

Why stories are better than statements

Let's say you need to introduce your company - to give a speech at an official event, meeting with the customer, or filling out the "about us" section on the site. Of course, you can declare corporate values ​​by writing, “We value honesty” on the main page of the site, but this statement is unfounded. Replace it with a story about an employee who acknowledged his mistake in time and thereby regained the trust of the employer. History will show what this ethical principle means to you personally and how it helps the company to become better. If there is no suitable story, back up the words with explanation and proof, does your company support an environmental approach, transparency in business, and care about employee training and development? Write how this established in action. 

Why do we need storytelling

How does storytelling work?

When telling a story, first of all, you share the memory, experience, lesson that life has presented to you. In this way, you motivate the public. Storytelling is a break for dialogue with your audience, eliminating one-way communication, intrusive advertising, and zombies.

Neurophysiology explains in what way it affects the brain. History stimulates areas in the brain that allow the listener to “try on” it with their ideas and experience. This is due to a course known as “coupling” or neural coupling. Mirror neurons, in turn, help you better feel the story and the emotions that the speaker is experiencing.

History is useful for pushing us to modification. It moves us on four levels - feelings, thoughts, individual actions and behavior in general - and accordingly, they require an emotional response, retains an interest, give energy and encourages achievement.