The secret behind the success of Rishtey Cineplex

Posted by Mukti Soman on February 10th, 2020

Viacom 18 is probably the smartest entertainment media house in India. The strategic decisions made by this media house have always worked well for the audience of Indian television. It is known that Indian viewers lack a good attention span and constantly demand variety in their content. This is the reason why Viacom 18 has launched television channels in multiple genres. In fact, it launches new channels every two years. However, at the same time, it does not want to lose the chance of capitalizing on the success of its already established channels.

In this regard, the popularity of Colors can be cited as a reference. Although the channel was one of the primary channels launched by Viacom 18, it is still one of the most followed general entertainment channels in India. A huge population of the country is an avid fan of Colors. When Viacom 18 decided to foray into the regional general entertainment genre, it smartly used the brand name of Colors. All the general entertainment channels run by Viacom 18 come under the banner of Colors today, be it Colors Bangla, Colors Marathi or Colors Kannada. This naming convention had a great influence in attracting the regional audience since they were already aware of the popularity of Colors.

Viacom 18 keeps on finding different ways to capitalize on Colors’ success. It launched a channel solely for the re-runs of the programmes that have been loved by the viewers of Colors. In this way, Viacom 18 is able to develop fresh content while airing its already popular programmes on a separate channel. The name of this channel is Rishtey, and it allows people to catch up on the episodes that they have missed. You would find all the programmes of Colors on Rishtey, although they are aired after a few weeks. Recently, they have also started airing the re-runs of super hit TV programmes from Pakistan and the Middle Eastern countries. This has led to the channel gaining a dedicated audience for itself.

A few years ago, Viacom 18 also launched Rishtey Cineplex, which specializes in movies from the retro period. It is no surprise that Indian movies from the period of the 1960s to the 1980s still have a strong fan base and this channel caters to that audience. A large number of people enjoy the retro movies that are shown on Rishtey Cineplex. The launch of this channel has also successfully lowered the use of pirated sites to download old movies. Today, people prefer watching these movies on the television instead of opting for rishtey movie download filmywap.