5 Effective Practices to Promote Your E-commerce Product Listings

Posted by Oodles Marketing on February 10th, 2020

The extensive outreach of Amazon has established it as the world’s largest e-commerce marketplace. Millions of sellers from all over the world are taking up the opportunity to make profits by selling on Amazon. As the competition is intense, sellers look for ways to optimize their product listings for a profitable outcome. Amazon listing optimization services and Amazon SEO services are witnessing an increase in demand, thus enabling service providers to step in.  In this blog post, we highlight the best practices that can increase your product’s visibility, thus generating more sales.

Optimize Product Listings With Amazon SEO

SEO plays a significant role in enhancing the product’s visibility in the e-commerce marketplace. If you have developed an online store through Shopify or other e-commerce platforms, you would endorse the idea of listing products on Amazon. Since Amazon is an open marketplace and has a greater reach, it would benefit the sellers in every way.  Amazon is crowded with merchants selling different products from every possible category. Hence, it necessitates the optimization of product listings for SEO for better search visibility. To effectively do so, keep a tab on the below pointers:

• Populating relevant keywords: Tools like Google Keyword Planner and Scope shows the search terms mostly used by shoppers. After identifying the keywords in demand, it becomes easy to track how your competitors are capitalizing on them.

• Connect through content: Use the product description fields and features to convey the importance of your product in buyers’ lives.
• Genuine customer reviews: Amazon has tightened the screws on incentivized reviews, hence it is necessary to elicit genuine and positive feedback from customers. Products having a good number of positive and valid reviews are most likely to appear at the top in their category

Sponsored Ads Are Always Welcomed

Advertisements are a great way to attract the target audience and increase conversion rates. PPC management services increase the visibility of your product listings, thus generating more clicks. Also, you are only charged when people click on the ads. Sponsored ads are an effective technique to promote products alongside search results. These ads enable sellers to attract potential customers, thereby increasing sales and conversions.  It is advised to keep the following points in mind for sponsored ads:

• Accumulate data on how various keywords perform through automatic targeting. Amazon produces an exhaustive list of keywords best-suited for you through its advanced search algorithms. You can pick a default bid just to see how different keywords are performing.
• Evaluate the data obtained through the automatic targeting campaign to see which keywords are performing above par. It enables you to target only top-performing keywords in your manual campaign and adjust their bids.
• Perform multiple A/B tests of your manual campaigns with different keywords and bids. Identify the high performing keywords while also testing them against various bid amounts.

Perform A Thorough Competitor Analysis

To stay ahead of your competitors, it is essential to monitor how they are performing. Analyzing competitor’s metrics can prevent your product listing from falling down the order. There are certain factors that you should be taking note of to keep your product listings ahead of your competitor’s:

• Price: Keeping the prices lower than your competitor enables you to attract more buyers as well as wins you the Buy Box. Winning the Buy Box is necessary when you are sharing a listing with other sellers. Moreover, buyers always look for the best deals so setting the price at or below your competitors can be fruitful.
• Images: Visual appeal of a product is necessary as it encourages buyers to make way down your sales funnel and convert. So, upload high-resolution images of products to engage customers when they are browsing through search results.

• Text: Keep a tab on the product keywords if they are ranking well in Amazon’s search results or not. If not, analyze the text of top-ranking listings and include the potentially relevant keywords in your listing to boost its ranking.

Use The Advantage Of Social Media Platforms

The popularity of social media platforms provides a great opportunity for sellers to promote their e-commerce product listings. Sharing the listings on social media will increase your product’s visibility, thus increasing sales opportunities. Below are the basic ideas while sharing product listings on social media:

• Promo code: Amazon rolled out a feature exclusively for sellers - Amazon Social Media Promotion Code. Unlike the traditional ad, here you will be sharing a promo code that enables users to save money. It is an efficient technique to increase your product sales.
• Giveaway contest: Encourage users to participate in a contest where they would get a chance to win prizes. A simple idea could be asking them to share your product listings on their feed to enter the contest. It is a great way to spread awareness about your products and increase sales.
• Relevant content: Another effective way is to publish informative blog posts or videos. Include a link to your product listings to take your viewers directly to the product listing.

Do More With Influencer Marketing

One of the emerging strategies in today’s online marketing, it can give a real boost to your e-commerce product listings. Influencers can back your product and send a message to communities having your target audience, to check out your product. To get the maximum output through influencer marketing, it’s important to keep the following points in mind:

1. Prepare a list of key individuals in your niche that have huge social media following
2. Use different influencer platform to create the list in case it is tough to brainstorm a list
3. Reach out to the influencers by introducing yourself, give them a reason why you want to work with them. Also, provide key details about your campaign
4. Do not forget to follow up with them in case you didn’t receive any response in the first instance
5. Once onboard, plan your influencer campaign by identifying key metrics and goals. Do experimenting with different types of content for maximum output

Concluding Thoughts

Amazon is a crowded marketplace that requires a strategic approach to earn profits and boost revenues. E-commerce platforms such as Shopify provide easy linking of Amazon professional sellers’ accounts with your online store. Thinking from the customers’ perspective can open doors for improvement as the primary aim is to drive sales.

Oodles Marketing To Optimize Your Product Listings

Our professional team of Amazon marketing services is well-versed with all the necessary techniques to optimize product listings. We fulfill our client’s objectives by formulating effective strategies and deliver optimum results. Connect with us to drive more sales from your e-commerce product listings.