Best Ecommerce Platforms

Posted by Harish on February 11th, 2020

Almost every aspect of digital commerce has undergone a drastic change. With the increasing amounts of data, AI has found its way in ecommerce to offer increased level of customization. Use of past purchase data to offer suggestions, integrated chat systems to enhance customer service, evolution of digital wallets to simplify payments are all examples of how ecommerce is evolving to meet rapidly changing consumer demands.

The role of analytics has become paramount in increasing conversions. If you can’t collect data about customer’s purchases you cannot learn about customer behaviour which is at the heart of all conversions. Therefore a built-in analytics system is essential for any ecommerce website.

So in order to succeed in the ecommerce world, you need a combination of a strong business model and the right ecommerce platform. After all, a lot depends on the kind of technology you are equipped with. Given below are some of the best ecommerce platform that can help you succeed

Shopify – A kind of DIY ecommerce platform that allows you to build your e-store quickly. It is simple, easy to use. It has around 70+ themes to give your website the look you want, about 3200 apps and a number of plugins and integrations that makes it a one-stop solution for all your ecommerce needs. Shopify is perfect for small and medium businesses.

Magento –An open-source platform with unlimited customization option, make it one of the best ecommerce platform in the market. It has over 9000 plugins and extensions to make room for scalability.

BigCommerce – Another one of the most prominent e-commerce software providers, It’s a go-to solution for store-owners who lack basic coding skills. It has a large number of built-in features like Newsletters, coupons, shipping tax calculator, analytics, responsive themes and consistent user experience across desktop and mobile.

WooCommerce – A free wordpress plugin, WooCommerce is super easy to use if you are familiar with Word Press.  It has a secure payment gateway and a shopping cart that works really well. It has an easy-to manage admin panel with unlimited product categories and extensive range of plugins.

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Joined: December 18th, 2019
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