Natural Cold, Cough, and Sore Throat Remedies Market Growth, Analysis

Posted by Preet on February 12th, 2020

According to a recent study of Fact.MR, the natural cold, cough, and sore throat remedies market is expected to surpass revenues worth US$ 4,800 Mn in 2019. The rising popularity of alternative medicine and therapies, coupled with the widespread adoption of natural medication in healthcare worldwide are key factors that are fueling growth of the natural cold, cough, and sore throat remedies market.

The study opines that natural syrups and drops will continue to hold nearly half share of the market, accounting for revenues worth over US$ 2,200 Mn in 2018. The palatable taste of syrups and the presence of multiple ingredients deemed to boost the overall immunity, while combating cold and cough, are pivotal reasons behind increased traction for natural syrups & drops. For instance, sales of Nin Jiom Pei Pa Koa, a Chinese herbal syrup for treating cough, witnessed a significant surge in sales in the US during the flu season in 2018, not only because it was effective but also because consumers found the syrup’s taste surprisingly pleasant.

To offer a comprehensive assessment of opportunities, the study makes a scrutiny of growth prospects in various regions. The key regions comprise the following geographical segments:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • MEA

The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas. Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets. Shares of major regional markets are also presented in the analysis.

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The study provides detailed profile of key players and their offering in the natural cold, cough, and sore throat remedies market, which include

  • Boiron Group
  • Blackmores Limited
  • Johnson & Johnson
  • Emami Ltd. (Zandu Pharmaceutical Works Ltd)
  • Dabur India Limited
  • Procter and Gamble
  • Tsumura & Co
  • Himalaya Global Holdings Ltd.
  • Hyland's
  • Schwabe Group

The report offers insight into the competitive dynamic in the natural cold, cough, and sore throat remedies market which has shaped the major strategies of each player. It also covers recent moves such as partnerships and collaborations, mergers and acquisitions, diversification and research investments, of each prominent player. The key factors that shape the entry barrier and intensity of competition in the natural cold, cough, and sore throat remedies market are presented in the analysis. Further, the study provides PESTLE analyses of numerous players and an evaluation of how the competitive landscape will evolve over the forecast period.

Growing Consumer Demand for Natural Cold Remedies Prompt Hospital Pharmacies to Expand their Portfolio

A marked consumer shift towards naturally-derived medicines and therapies, coupled with the growing concerns regarding the health impacts of conventional medicine, has prompted hospital pharmacies to include more natural products for the treatment of cold and cough. Government efforts to promote the integration of natural medicine in healthcare has underpinned the growth of the trend. A notable development that alludes to the growth of the pervasive trend was a 9% increase in the investment on homeopathy by the Scottish government in 2017. The study estimates hospital pharmacies to account for over 40% share of the natural cold, cough, and sore throat remedies market in 2019.

Sales from e-commerce are expected to grow at a comparable rate with hospital pharmacies, as retailers shift their focus on leveraging analytics to develop targeted marketing strategies. Moreover, the increasing consumer preference for self-medication, coupled with the convenience offered by e-commerce, is further expected to aid retailers in gaining more value from the online sales.

According to the study, opportunities are abundant for key players in the natural cold, cough and sore throat remedies market in Asia-Pacific excluding Japan (APEJ). Deep-rooted traditional beliefs about the effectiveness of natural substances in the treatment of health ailments, and easy accessibility to raw materials for the production of natural remedies, are vital growth determinants for the market players in the region.

On the basis of distribution channel, the global natural cold, cough, and sore throat remedies market report offers insights into the opportunities and new avenues of following key segments:

  • Hospital Pharmacies
  • Retail Pharmacies
  • Mail Order Pharmacies
  • E-Commerce

In order to analyze growth prospects in aforementioned segments in the global natural cold, cough, and sore throat remedies market, the study assesses demand and consumption patterns of following product segments

  • Syrups & Drops
  • Tablets & Capsules
  • Powders, Pellets and Drink Mixes
  • Inhalers, Sprays and Rubs
  • Lozenge

The global natural cold, cough, and sore throat remedies market report answers numerous pertinent questions, some of which are:

  • What are some of the latent areas of investments in the natural cold, cough, and sore throat remedies market?
  • Which region is expected to emerge as showing the most attractive growth rate during the forecast period and which factors will be crucial to its growth?
  • What trends are likely to change the status quo of the positions held by leading players of the natural cold, cough, and sore throat remedies market in the not-so-distant future?
  • Which product/service/technology segments holds game-changing potential to dramatically shape the competitive dynamic in the natural cold, cough, and sore throat remedies market?
  • What are the strategies adopted by top players to retain their stronghold in the natural cold, cough, and sore throat remedies market?
  • Which strategic moves will new entrants adopt to gain a strong foothold in the natural cold, cough, and sore throat remedies market?

How can Fact.MR Make Difference?

  1. In-depth understanding of key industry trends shaping the present growth dynamics
  2. Offers value chain analysis and price trend analysis of various offering of competitors
  3. Offers data-drive decision to help companies decide strategies that need recalibration
  4. Offers insights into areas in research and development that should attract
  5. Identifies data outliers before your competitors

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Preet

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Preet
Joined: July 11th, 2019
Articles Posted: 812

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