How to Ensure Your Content Marketing Goals and Team are Aligned

Posted by Oliver James on February 14th, 2020

First and foremost, a content marketing agency is a team of individuals.  From the owner/leader down to the most junior writer there must be common ground that all can respect, own and move forward toward the success of the agency.

One might think that creation of the team is the most important aspect facing a content marketing agency.  Talent is important.  There is no need to overlook the need to obtain the best staff possible.  However, great writers may not succeed in an agency where team efforts are not emphasised and rewarded.  A strong team will be able to celebrate the success of both the star writer and the beginning writer equally.  You must strive to instil the culture of ‘team wins’ being more valued than ‘individual wins’.

Teams gain cohesion when there is a culture of believing in the establishment of achievable goals.  Goals must be more than just the objectives to be achieved.  Goals must have value to every member of an agency’s team.  For a goal to have value to a team it must be well documented and shared with all team members.  Goals that have been formed by the entire team and not just the upper level of the organization or owner or sales department will mean something more to each and every team member.  Goals must be established from the beginning of any project and remain constant throughout the process.  Shifting and changing goals in mid-process is a team buster for sure.

What ensures goals and teams are effectively aligned?  Start with a solid team totally immersed in the value of goals culture.  Build on the commitment to achieving goals by solidly defining and documenting goals to be achieved up front.  Finally, establish checklists to facilitate attainment or surpassing goals that have been set.

You cannot be from point A to Z or from one destination to another without a sold roadmap.  Roadmaps in content marketing agencies are checklists.  Checklists choked full of details for each step of the process in content creation.  Checklists keep everyone on the same road and perfectly aligned to reach successful destinations of completion.

Perfect alignment of teams and goals is many times very hard to achieve.  It is not impossible by any means to achieve these through solutions.  Align value culture, team, and checklists to ensure complete success of your content marketing agency. Anchor Digital is a marketing agency that values teamwork and work culture. If you want to learn more about what it’s like to be a part of an agency and understand the processes and expectations, then give us a call.