Updated LinkedIn Strategy Tips for 2020

Posted by mahendra on February 15th, 2020

Social networks tend to grow organically. As the parent company of Instagram and WhatsApp, Facebook did not anticipate that the acquisition of those two networks would be such a resounding success; what they share in common is that their growth can be described as being almost completely organic. In the case of LinkedIn, the pure focus on business has been the most valuable factor in terms of its continued success. While it is true that LinkedIn certainly benefits from its massive international job board, the network's ability to help forge meaningful business connections continues to be its major strength.

Whether you are looking for a new job or to make new business connections, LinkedIn is a social network you should be active in. Public relations experts often recommend a combination of Twitter and LinkedIn for most business professionals; for those involved in highly visual fields such as fashion and interior design should add Instagram to the mix. With this in mind, here are a few tips for improving your LinkedIn presence in 2020:

Update Your LinkedIn Profile

Compared with other social networks, profiles are more important on LinkedIn because users are more likely to spend more time reviewing them. Since LinkedIn is all about making business connections, people look at profiles almost as if they were on dating sites. You want to keep things fresh and updated;as this LinkedIn profile shows, it is important to write a good headline and make the most of the 2,000 characters allowed for a summary.

Think About Creating and Posting Video Updates

Native video is the hottest type of content being shared on LinkedIn, and it is worth learning how to produce and edit slick videos. Even videos that deliver a short message under one minute are very effective; however, if the clips have good information in addition to production values, you can make them as long as 10 minutes and they will be effective. Learning to use Adobe Premiere, Final Cut, or iMovie can go a long way in this regard.

Prune Your Newsfeed and Network Connections

You can't change LinkedIn's algorithm, but you can help to make it more relevant to your interests and goals. If you have connections that have been inactive for some time, you should disconnect from them so that the network algorithm will make your content more visible to those who are more important to you.

Become Active in the LinkedIn Communities

This is a must for anyone who is looking to add more LinkedIn recommendations this year. Keep in mind that communities in this network are supposed to be places where members expect to find helpful and actionable advice; in other words, do not become active in a LinkedIn community if you are only interested in self-promotion. If there is something in which you can be considered to be a subject matter expert, find a community relevant to your expertise and look for questions and requests for reputable opinions.