How Sales Automation Helps Businesses Grow and Develop

Posted by Mark Watson on February 16th, 2020

Businesses have evolved and today they are one of the driving forces behind IT development. From corner shops to online empires, businesses are now omnipresent in the virtual world. But growing and expanding takes a lot of work. From payment methods to technical solutions for improving sales, IT developers have to come up with more and more technology in order to satisfy the market’s demand. Nowadays almost every business that wants to grow has to have an account on a merchant portal, or has to have a sales automation solution in place.

How Does a Merchant Portal Work?

The word merchant comes from the Latin word merchant, which means to trade or to deal in. Historically speaking, merchants have existed and operated for centuries. As long as somebody had something to trade or sale, a merchant would always be nearby. Although several types of merchants have been known to exist, some operating on a local scale others importing and exporting goods from the far reaches of the Earth, their job was the same: the selling and buying of goods.

As time marched on, so did the merchants, evolving from wondering salesmen or local producers of goods to businessmen and global entrepreneurs. And with them the services they needed and offered evolved too. Their clients became more demanding and technology had to keep up. This is why the merchant portal  was invented.

A short definition for a merchant portal would be that it is an online integrated solution for businesses in order to help them keep track of their payments and orders. These types of portals come in handy when any company wants to remain relevant in today’s market. In order to use such a management tool, one must simply create an account and follow the guidelines provided for him within the platform. With so many options to choose from, varying in services and functionality, any business can find the right portal for it.

What Does Sales Automation Mean?

Firstly, any business looking into  sales automation  in order to boost sales and revenue must understand that this form of automation is not a cure-all for whatever might be bringing their sales numbers down. Yes, automation can solve a lot of problems, and make processes more efficient, but that doesn’t mean that once in place the system will run the entire thing by itself. That being said, automation can prove a valuable tool in the development of any sales oriented business.

The main objective of sales automation is to reduce the actual man-hours spend on tasks that can be done by a software rather than a human. In addition to that, the automation of the sales system will mean that the profile of the perfect customer will be modeled using AI technology. Automation of sales can be solution many businesses are looking for.

The Advantages of Automatizing Sales

Besides the time it saves the sales team, automatizing has other advantages as well:
1. It can generate detailed reports regarding lead behavior and sales and transmit them to the person in charge, such as a sales team manager. This way the information is prioritized and takes a lot less to process.
2. Depending on who is the closest sales person, the program can set alerts to inform them when a lead is interested in buying. This type of software can also be used to set up even more alerts depending on what the sales team needs to know.
3. The programs can collect information about potential customers and generate detailed profiles for them. it can then analyze these profiles and cross-reference them with your criteria in order to determine the perfect customer.
4. Having a program like this in place can help your sales team become more efficient. Leads and orders are prioritized and matched with corresponding sales representatives in order to ensure more sales are made.

Businesses have come a long way. They have evolved and helped other sectors to evolve as well. They have shaped the lives of millions of people, and have helped them become more than they could have ever imagined. Remaining relevant in today’s market is difficult and in order to do so, all businesses have to invest and diversify their services. This is why solutions such as the ones above are so important to them. Customer satisfaction remains the ultimate indicator of a good business, and that is why companies from around the world are working on even better solutions.

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Mark Watson

About the Author

Mark Watson
Joined: November 21st, 2019
Articles Posted: 29

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