How to choose the digital marketing agency for multi vendor eCommerce script

Posted by Rajeshkumar on February 19th, 2020

Entrepreneurs develop web application easily by using multi vendor eCommerce script. All sellers want to be part of online trading , and they made a tie-up with multi vendor platform . If there is no activity related to digital marketing for web application, then customers don't know new business. Traditional activities help to introduce the web application with baby boomers and generation-x people. They prefer to shop in-store. Millennial and generation-z consumers are dominant shoppers who are the target groups for the marketplace. Business operator should have an exclusive team for promoting his web application. If they are unable to recruit the team for digital marketing, they should choose an agency for promoting his website .

Needs of marketing: Marketplace owner should make a detailed study about the company's marketing needs. He should arrange a brainstorming session with employees and vendors and finalize the company's marketing plan. An efficient marketing plan will help for high traffic and more sales.

Budget for digital marketing: Entrepreneur should plan for how much money required for company's marketing activities. Many marketing agencies are doing digital activities. Based his budget, He should prepare the list of companies and ask quotations from them. He does the shortlisting process based on the best values.

Background research: The entrepreneur should do research about companies with their past clients. If possible, He should speak with those clients. He should rate the shortlisted companies based on the success of past clients and how long they were working together. After the completion of the rating process, He should meet the agencies and ask the questions regarding their works. He should do a SWOT analysis for decision-making. Various types of digital marketing companies are there include general services, specialized services, creative , global reach, local Reach, large and boutique. The business operator should check agency type . Google partner status of the agency should be checked before the selection.

Sample tasks: Business operator should give sample tasks to agencies. He should give one or two weeks time for those shortlisted agencies. After evaluating the sample tasks with his managerial team, he should finalize the agency.

Long-Term Partnership: Marketing activities of multi vendor eCommerce script based web application are a long term process. Marketplace owner should sign an agreement with the agency. The contract must have the cost, time period, complete task list, terms & conditions, refund policy and dedicated account manager contact details.