The Real Reasons Your Website Needs a Redesign

Posted by MiaJohnson on February 19th, 2020

Understandably, redesigning your website is indeed a great investment. But that doesn’t mean that owning a website that doesn’t meet up to today’s standard of what a website needs to be is a good investment either. At the end of it all, website redesigning is an investment that will surely pay off in the long run. So, why do you need a proper website redesign service? 

1 - Your website no longer works.

Change, they say is the most constant thing in life. If your website is now impossible to navigate or use in its entirety, then its time to give your website the makeover it needs. Outdated offers, broken links, and outdated layouts affect the optimization of your website in lots of ways. So, the only way to deal with this is by simply getting it redesigned. An old and unfunctional website can be frustrating for users. If that’s the case with your website, then it will definitely affect your company.

2 - It plays a major role in defining your purpose.

Before you can optimally benefit from redesigning your website, you need to know the problem you are trying to fix. If you need a website, chances are you are no longer getting the conversion you need, the user experience is currently going south, and people no longer know you exist in the internet space due to previous bad experiences. Now that you know all of your problems, its time to define what you want to fix.

3 - The website is no longer aligned with your marketing and overall brand goals.

Companies will definitely grow and evolve, your will; these things tend to leave your website unaligned with the changes. The only way to get this fixed is by redesigning the website to align it with the new marketing goals.

Why you need a quality web redesigning service.

1 - It builds a bridge between producers and their clients.

A website is nothing if it can’t connect the producers with their potential clients. All we have to do is to study the online user behavior, the design of a website that will focus on these patterns. We pay attention to streamlining your message to give that optimum result. What you need to know is that the better your site performs in ease of navigation, page loading, and easy-to-use clear call to action, the better it is for its growth. Internet users despise slow sites, a quality web development company will try as much as possible to make sure the site it designs or in this case, the redesign doesn’t lag in any way.

2 - It should build trust between producers and their customers.

Everyone knows that trust is the major component of a successful business. You don’t have to wait for that to come with the sales history and reviews. Why not create that trust now with a site that will inspire users to work with you. enhance your credibility by redesigning your website today. Trust can never be overemphasized. So, from detailed design, performance, navigation to UI (User Interface), you have to make the right amount of conversion. Once you can make the experience a memorable one with the perfect website, they will surely come back for more.

3 - It should Put Your Brand in the bigger picture.

In as much your customers should come first, all will be nothing if your brand is not recognized or supported. This art of cohesive branding is what we do best. A quality website redesign services work in such a way that your brand is recognized, and every design will flow along the same path.

How it’s done.

Before the new website is launched, certain things need to be done. Data is very important. To begin a concrete website redesign process, there are analysis and steps that should be followed.

1 - Doing a thorough analysis on the old website.

This has to do with understanding why your old website is no longer functional. It starts by thoroughly analyzing the old website. Identify the problem attached to the site. You can study the patterns by using Google Analytics. This Google SE tool lets you study the traffic patterns on your website. You can also use visual reports to highlight some of the problems you might have with the old site. 

2 - Updating and defining your target audience.

It is a known fact that target audiences will always change with time. When you update the products and/or services on your web pages, you need to also make sure that the message is passed across to your potential buyers. Lastly, you need to know how to appeal to these new buyers to make them come back for more.

3 - Create a list of desired changes you want to be implemented in the new design.

Some of the works still need to be done by you. When you hire an IT solution company to help with the redesign process, you need to create a bucket list of the changes you want to be implemented in the new site. Jot down the features you want to be added to the site. It could be a font change, or a new colour scheme to make the site more appealing.

The web design process – the elements.

• The company you hire to make the changes on your website will do 1-on-1 interviews with you to nail down the changes that need to be implemented.
• There will also be project briefs to make sure everyone is on the same page.
• A competitive analysis will be carried out.
• The Content is then organized – this process is known as Information Architecture.
• Creating the wireframes.
• Filling up the inspiration boards with ideas.
• Creating prototypes as well as mockups for the final project.

What are you waiting for? Connect with our team of experts today and give your website the uplift it needs. Trust is, our website redesign services are next to none. We’ll be waiting. If you need quality website redesign services, Bytegrow is just a call away. Feel free to reach out to us.