Why Startups Should Not Ignore Trade Shows

Posted by katherine on February 20th, 2020

Trade shows do not have the reputation of being trendy. When you hear the word exhibition, the things that come in your mind are probably endless rows of trade show displays and hundreds of people crowding the aisles. As such, attending trade shows is not something that startups are willing to consider. However, despite the various marketing options that have evolved with modern technology, the effectiveness and efficiency of trade shows cannot be overlooked. If you are running a startup, below are some of the reasons why you should never ignore trade shows.

Get Easily Noticed

If you are doing marketing for a startup, you probably understand how difficult it can be for the business to get noticed. Although marketing on the internet and other platforms may be a great idea, the truth is that competing with companies with huge marketing budgets can be quite difficult. But, by attending a trade show, you will have high chances of getting noticed no matter how small your business is. All you have to do is set up a stunning trade show display and have clever ways of attracting people to your booth.

Besides, when you send emails to bloggers and other industry influencers, chances are that your email may never be opened. But, industry influencers are known to walk trade show floors looking for stories or information about upcoming companies and industry trends. As such, attending trade shows may expose your products to industry influencers, and this has the potential to take your business to the next level.

Target Prequalified Customers

Trade shows are effective when it comes to introducing startups to pre-qualified customers. These are people who have taken their time and spent money to be on a trade show floor. Studies show that 84 percent of them have the power to make purchasing decisions or even recommend new products to other people. Therefore, if you are looking for a place with a lot of people who may be interested in your product, then trade shows are the best places to be.

Build Strong Networks

In addition to enabling you to meet new and existing customers, trade shows can give you an opportunity to network with other players in your industry. A network of people who are doing something related to what you are doing is a resource that can make your work significantly easier, save you money, and consequently enable your startup to grow.

Get Immediate Feedback

When you are bringing a new product to the market, you need a platform on which you can interact with the consumers of your products and get feedback on how the product is helping people and how it can be improved. This information is highly valuable and it can go a long way in helping you to develop your product in response to market needs.

The Bottom Line

In conclusion, it is clear that if you are running a startup, then the importance of attending trade shows cannot be overemphasized. Trade shows are an excellent opportunity for your company and products to get noticed. They also allow you to interact with the market and collect information that can help you to make your product even more appealing. Contact an expert trade show displays vendor such as ExpoMarketing, to learn more about how your startup can benefit from trade shows.