Beach Towel Market Receive Overwhelming Hike In Revenues

Posted by Sakshi Mishra on February 20th, 2020

  • Beach towels are slightly bigger than regular bath towels and are usually used at beaches not just for drying up but also to lie down in the sun   
  • Beach towels are comparatively lighter and dry faster; thus they are considered more suitable for beaches and also for traveling. Some of the other features of beach towels is that most of them are sand free.
  • Beach towels come in different patterns, designs, and colors as they are mostly used outdoors

Rapidly expanding e-commerce industry to drive the global beach towel market

  • E-commerce industry is growing rapidly and manufacturers are able to gain deeper penetration in the global market.
  • Rising globalization has resulted in a dramatic shift in online shopping trends, where majority of consumers prefer to buy commodities online
  • This growth in the e-commerce industry is projected to drive the global beach towel market at a robust pace
  • Nearly all the major brands across the globe have partnered with online distribution channels to expand their geographic presence

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Rising innovation in terms of quality and design to offer significant growth opportunities

  • Beach towel manufacturers these days are increasingly focusing on product innovation by introducing attractive features such as sand-free, quick dry beach towels, and wearable beach towels
  • Emergence of novel and attractive beach towels is expected to generate growth opportunity in the coming years

Highly fragmented beach towel market to see the increasing threat of new entrants

  • The global beach towel market is highly fragmented owing to presence of several local players across the globe offering the product at substantially competitive prices
  • Major brands are likely to face tough competition in emerging markets due to presence of several local manufacturers
  • Besides, the threat of substitutes from bath towels and beach blankets persists, thus hampering the market growth moderately

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Sakshi Mishra

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Sakshi Mishra
Joined: July 22nd, 2019
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