The Best Content Marketing Tools for Your Marketing Agency

Posted by Oliver James on February 21st, 2020

There are three (3) main areas within content marketing that a content marketing agency must concentrate.  Those areas are content creation, SEO and keyword optimisation and analytics.  Each area must have the best tools to utilise to ensure your content marketing agency is successful.

Best Content Creation Tools

Content creation within a content marketing agency setting is often a collaborative process.  Collaboration requires the ability to share and access content being created quickly, efficiently and effectively.  There are great content creation tools in such programs as WordPress and Google Docs.  Access can be granted to several users so all involved can have input into the content being created.

Creating content requires internet research so check out a program called Airstory.  Airstory allows you to make notes on pages you research and then copy and paste your notes directly into the content that you are creating.  This function makes it a great tool for content creation.

To check your writing on a formal basis do not overlook the writing checking tool of Grammarly.  They have both a free and paid version.  Save yourself from embarrassing grammar gaffs.

If you use video content, check into Vidyard.  This is a great creation and collaboration tool.  Loom is another tool that can even help create video directly from a computer screen which is great for tutorial type videos.  For stock image photos try TheStocks.IM.  If you want original photos instead of stock photos do not overlook Canva as a great visual tool.

Best SEO Tools

SEO is extremely important to content marketing.  No content marketing agency can be without a great SEO tool.  Two great tools to check out are Yoast (which is a WordPress plugin) and Ahrefs.  Be sure and get the best keywords to optimise your content in all search engines.

Best Tools for Analytics

A great content marketing agency will be able to utilise great analytics for the evaluation of the performance of all content created.  One of the best analytic tools is Google Analytics.  There are a couple more analytic tools that you should check into for testing content.  Look into HotJar and Mutiny.  Why?  You can never have enough analytical tools at your disposal to increase success.

There you have an overview of some of the best content marketing tools for content marketing agencies.  One remaining benefit that can aid in success is a great project management tool.  Content marketing agencies generally employ several writers and teams of content creators.  To track projects from inception to completion, you need a strong project management tool.  Two very good project management tools are Trello and Airtable.  Either one can keep all your projects firmly on track and on schedule.

If you want to amp up your marketing strategy, Anchor Digital is a Brisbane-based marketing agency that specialises in SEO, Content Creation, PPC, Web Design and Videography.