Important SEO Tips for Your Website

Posted by PalmettoSoft, LLC on February 22nd, 2020

After choosing the right SEO keywords and before writing a ton of contents, you have some choices to make. So think through this carefully. Before you begin or head to the Columbia SEO, you need to know the following:

1. What your site is about?
2. What is the purpose of your site?
3. How committed are you towards your site?

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

How SEO works?

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to web pages that could potentially answer your question.

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

We can now go in depth.

1. Make the website about one thing

It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic.

1. Link to internal pages on your site

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

1. Mention keywords where they matter the most

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. If you’re on WordPress, you can change a lot of this in the General Settings or through a plug in like All in One SEO Pack.

1. Use a permalink structure that includes keywords

Some sites have “ugly” permalink structures that use numbers to identify pages. Don’t do this. It’s bad for SEO and just doesn’t look good. Use a URL structure that includes text, and make sure you include keywords in your URLs.

1. Use keywords in your images

Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn’t reflect your main keywords