Top 10 Reputation Management

Posted by The Right Hand on February 24th, 2020

1. 4 Ways to Manage Negative Feedback in a Positive Way

Let’s face it, we all have had negative feedback. In real life (or IRL) or online, negative feedback In this article, the author, Nadya Khoja and her team talked to over 50 top marketing influencers about how they handle negative feedback when it happens to them. The number one advice they offer? Listen to the feedback. You don’t need to feed the trolls but you definitely can take the opportunity to HEAR what the feedback is and evaluate if it’s something you can grow from The Right Hand.

2. 5 Steps to Getting Started with Search Engine Reputation Management (SERM)

This article focuses on the damage bad reviews or comments can cause on a brand, especially the United PR disaster, in which the CEO Oscar Munoz reacted rather mildly in response to the passenger dragging incident. The simple tips offered in this article are often overlooked but are great ways to monitor and respond to unpredictable bad reviews Digital Marketing agency. Once again, the theme is to be ahead of the bad reviews by monitoring and suppressing the bad results by creating the positive content your brand needs to lessen the impact of the bad reviews.

4. The Case For Online Reputation Management: By The Numbers

The author, John Hall, talks about the staggering numbers of online searches conducted by either corporate executive recruiters (90%) or HR departments (65%), and how much results are weighed in on decisions whether to hire or not. Even social media monitoring is being used by employers (60%) who are not necessarily liking what they’re seeing from their employees online. An equally staggering percentage (70%) of adults have been victims to online harassment, and 73% have witnessed online harassment. So what do all these numbers add up to? The value of your personal brand and the need to monitor and protect it in a world tied to our phones.

5. Five keys to managing your online reputation in Google search

In this article, the author cites the example of the incident in UC Davis where student protesters were sprayed with pepper spray Brand Reputation Management, which created a PR nightmare that wound up costing the University 5,000 to clean up online. As the author mentions, and we have in previous blog posts and even in some on this list, a large part of your strategy should include influencing what is actually showing up in search results via SERPs. Start by what you CAN control, like brand messaging via your company website, blog and social media profiles.

6. Dirty Deeds: Why Recruiters Should Care About Reputation Management

This article comes from a different perspective….from the recruiter side of Executive Recruiters, and the importance of value exchange and respect in the recruiting process. The author talks about her own experience with a recruiter that was less than stellar, as an example of how much the value of an online resume via LinkedIn actually offers and the importance of outlining specifics in job postings. As with bricks and mortar examples, oftentimes networking or “word of mouth” expands the reach of your audience and may actually help recruiters connect with a more ideal candidate for a position. Although the author did not have a good experience with a recruiter, the bad experience turned into a good lesson on how to improve the recruiting process The Right Hand.

10. 10 Keys For Executives To Manage Reputation Risk

Last but not least, the 10th most shared article of the year has been focused on how executives can manage risk to their reputations online. Author Jim DeLoach defines “reputation risk” as the current and prospective impact on earnings and enterprise value arising from negative stakeholder opinion. With the recent impacts of scandal of the sexual harassment cases rocking Hollywood, many Executive Boards are seeing the intense pressures brought forth by reputation tarnishes and the importance of Board oversight. DeLoach suggests that reputational risk should be a part of the strategy undertaken by executives and boards as a part of the strategic and business plan. He also discusses the importance of brand compliance and consistency in reputation for both corporations and executives.

Clearly, as evidenced in all of the most popular articles we listed above, reputation management is all encompassing, whether you’re a small business owner, executive or a job seeker. The impact of a bad reputation can be financial and emotional, and all of the articles on our list offer great tips on how to repair and protect your online reputation. Reputation management is an ever evolving process whose need has increased dramatically as the overall base of google searches and social media usage has grown.

Karthikbalan Subramanian | ekarthikbalan@gmail.com

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