Don't be afraid of Developing an App like WISH

Posted by Konstant Infosolutions on February 24th, 2020

From the last few years, we all are a witness of the transformation of the e-commerce industry and the improved way of buying and selling products online. Online shopping holds the marketplace and assisting people with the daily products that changed our lives for the better. The unstoppable demand for online shopping has reason to rise of much online shopping mobile app development, and it becomes more convenient due to the smartphones and m-commerce.

According to Tech Jury report, m-commerce has around 51.1% market share worldwide, while the desktop market share is 44.2%.

The above data is the proof of steady growth in mobile shopping market and attract more start-ups for online retail business. If you are planning to develop an online shopping app for your business, such as Groceries, Clothes, Food & Beverages, Gadgets, then there are some critical things you need to be clear about, and well aware of current trends for developing the online shopping mobile application.

In this article, I am going to highlight the most popular mobile shopping app: Wish. Also, here I am discussing how to make a shopping app like Wish and its cool features. Before discussing the Wish app, I would like to present some facts and figures regarding the mobile commerce market.

Let’s have a look at some facts & figures

  • As per Statista reports, worldwide e-commerce sales are expected to reach 4878 billion US dollars by 2021. 
  • Around 63% of worldwide internet traffic is generated through smartphones while the rest is distributed between desktops and tablets.
  • Around 79% of smartphone users have made a purchase online via smartphones in the last six months
  • Almost 40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone.
  • The entire e-commerce market shows an average stable annual growth of 17% and is expected to extend 45% of the overall market capacity by the year 2020.

Basics of Wish App

Wish is San Francisco based highly hyped online shopping mobile app. It connects around 500 million customers with 1 million merchants, in which 75 million users are monthly active. Wish offers exclusively economical price on several items, in which most of the items are unique, and you cannot find those items easily on other marketplaces.

Initially, Wish let users create lists of items they would like to purchase later. And then allowed the user to visit the merchants' website and purchase items directly from their website. But soon, it started establishing a partnership with merchants, and now the user can buy goods directly from the Wish app. In this way, the Wish platform charges merchants 15% from the cost of each item they sell on Wish and make money.

Features that make Wish the most popular online shopping mobile app

Account

A user account is a primary feature that allows users to get the accessibility of the application. It only requires essential characteristics such as age, date of birth, and gender. Now, signup becomes easy in Wish app via connecting to your Facebook profile. Registration with an account facilitates users to see the deals, conduct purchases, and request for cancellation services etc.

Item Surfing

After login, the Wish app provides you with the experience of choosing and surfing the items by demanded categories.

Shopping Cart

Wish app contains shopping cart sections, in which the user can put their purchasing item options. The Wish app gives two sorts of choices for storing their browsing item details- one, is to add an item to their wishlist and another is to include the item in the shopping cart. All items are saved in the shopping cart until the user decides for the final purchase.

Payment Gateway

Wish used secure payment options to both customers and merchants. This feature is beneficial to get the money back from order cancellation, cashback etc.

Push Notification

Wish app ask you to allow sending the push notifications during registration. This feature is not only useful for the user but also essential for shopping app development. It is helpful for revenue generation by notifying the user about offers, discounts, new arrivals of items etc.

Social Media Integration

Wish app highly active on the social media channels that tend to generate more purchasing. Except this, it creates relations between buyer and seller more transparently.

Additional features of a Wish app

  • Genuine reviews from customers
  • Personalization
  • Virtual fitting room
  • Managed Shipping
  • Google Map Integration
  • Auto-Tax calculation
  • Analytics, reporting, and tracking

How much it Cost to create a mobile app like Wish?

Estimating the exact app development cost is not possible because it depends upon different factors such as:

  • The number of platforms
  • The number of features required
  • The size & complexity of the mobile app
  • The hourly rate of your mobile developer and his location

Final thoughts that will help you out

Nowadays, everyone depends on online shopping mobile apps to make shopping more comfortable and smart. Hence, developing or picking the right app becomes crucial. If you are planning to develop an online shopping app for your business, you need to choose the best and experienced online shopping app development company.

Positively, we help you to concede what it seeks to develop an app like Wish. And now you able to understand the actual requirements that create a marketplace app according to your need and preferences.

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Konstant Infosolutions

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Konstant Infosolutions
Joined: December 5th, 2017
Articles Posted: 13

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