Brand Persona- Build an Amazing Brand Persona for Your Business

Posted by EveryDesigns on February 25th, 2020

One of the essential tasks a business has to do is communicating with people. Establishing a communication channel is essential for any business to put the business name out there.

A brand persona is a way you communicate with your audience. The tonality and personality your brand voice has. There are a lot of ways to communicate with your audience visually, via social media, written articles, posts, video and much more.

Brand Persona

Communicating an amazing message that converts that audience into your life long customers helps your business grow. In this article, we answer all your questions on the brand persona and how you can build an amazing brand persona for your business, but, before that let’s find out what is a brand persona-

What is Brand Persona?

A brand persona is a personality trait that your brand expresses with your audience. Having defined personality traits helps your business in connecting with your clients easily on a personal level. Brand persona has a huge impact, either positive or negative, on the brand's experience, as people only buy from those who have a similar persona.

Think of a brand as a living being who has a personality, voice and certain characteristics that makes it different from others. There are different types of brand persona that a business can use in building a brand name in the market.

Types of Brand Personality for your Business 

There are different types of brand personalities that you can use for your brand which are as follows-

Sincere

Sincere, trustworthy, caring, empathetic, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Energized

Adventurous, excited, free-spirited, enthusiastic, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Sophistication

Premium, quality, elegance, stylish, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Competence

Leadership, impactful, result-oriented, professionals, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Rugged

Athletic, rough, tough, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

How to Build an Amazing Brand Persona?

There are many layers when it comes to brand personality. Each layer constitutes equal importance when it comes to brand persona. For example- when you want to display your personality visually you have to use color psychology to display your brand persona. This is just a small example to display your brand persona using different elements.

In order to build an amazing brand persona, you would need the vision to place your brand in the market. The following are tips that you can use to build your brand persona-

Humanize Brand Using Brand Persona

By humanizing, it means to create a personality of your brand such as it connects with your audience. When your business connects with your clients you will experience much more growth than your competitors.

Effectively Display your Brand Persona on Every Brand Material

There are a lot of brand materials that you use to promote your brand like a business card, logo, stationery materials, etc. all this comes under visual branding for your business. When you display your brand personality using promotional material, it can deliver your brand message and persona effectively.

Use Brand Persona Guidelines

It is easy for your team members to go sidelines from the brand persona you would want to display. This is where a guideline comes into action, guidelines help you and your team in keeping your persona consistent thought.

Conclusion

A good brand persona can lift the business and carry the business for the long term. It creates an amazing relationship between your customers and your business also not to forget, your customer  would love to be part of your business. With these tips, you can connect with your customers better and for a longer-term.

EveryDesigns

About the Author

EveryDesigns
Joined: January 3rd, 2020
Articles Posted: 3

Uhive A New Era of Social Networking
Introduces a new dimension to the world of decentralized social media based on crypto!
BitKong: Fairest and most thrilling Bitcoin casino on the market
Win serious funds fast when you stack the BitKong bonus combo, cash in on the referral program, or hit the massive jackpot then walk away with your life changed.
Bilaxy
The World's Leading Crypto Asset Trading Platform
YoBit Crypto Exchange
Register Now and get 1700 Free Dollars! Buy and sell Ethereum (ETH) on YoBit Exchange!
CryptoBits.Directory - Your Gateway to Crypto!
Directory filled with some of the best crypto based websites and exchanges available! Signup and get a copy of your own free referral directory!
The ONLY Vital Credit Card
Earn 5% Cash Back on all of your purchases plus additional cashback for sharing the offer with your friends and family! This is the ONLY credit card you need! Competitive APR's, No annual fee, Elegant Metal Card Design!