Brand Persona- Build an Amazing Brand Persona for Your Business

Posted by EveryDesigns on February 25th, 2020

One of the essential tasks a business has to do is communicating with people. Establishing a communication channel is essential for any business to put the business name out there.

A brand persona is a way you communicate with your audience. The tonality and personality your brand voice has. There are a lot of ways to communicate with your audience visually, via social media, written articles, posts, video and much more.

Brand Persona

Communicating an amazing message that converts that audience into your life long customers helps your business grow. In this article, we answer all your questions on the brand persona and how you can build an amazing brand persona for your business, but, before that let’s find out what is a brand persona-

What is Brand Persona?

A brand persona is a personality trait that your brand expresses with your audience. Having defined personality traits helps your business in connecting with your clients easily on a personal level. Brand persona has a huge impact, either positive or negative, on the brand's experience, as people only buy from those who have a similar persona.

Think of a brand as a living being who has a personality, voice and certain characteristics that makes it different from others. There are different types of brand persona that a business can use in building a brand name in the market.

Types of Brand Personality for your Business 

There are different types of brand personalities that you can use for your brand which are as follows-

Sincere

Sincere, trustworthy, caring, empathetic, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Energized

Adventurous, excited, free-spirited, enthusiastic, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Sophistication

Premium, quality, elegance, stylish, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Competence

Leadership, impactful, result-oriented, professionals, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

Rugged

Athletic, rough, tough, etc. are a few of the key characteristics you’ll notice in the business of having this persona.

How to Build an Amazing Brand Persona?

There are many layers when it comes to brand personality. Each layer constitutes equal importance when it comes to brand persona. For example- when you want to display your personality visually you have to use color psychology to display your brand persona. This is just a small example to display your brand persona using different elements.

In order to build an amazing brand persona, you would need the vision to place your brand in the market. The following are tips that you can use to build your brand persona-

Humanize Brand Using Brand Persona

By humanizing, it means to create a personality of your brand such as it connects with your audience. When your business connects with your clients you will experience much more growth than your competitors.

Effectively Display your Brand Persona on Every Brand Material

There are a lot of brand materials that you use to promote your brand like a business card, logo, stationery materials, etc. all this comes under visual branding for your business. When you display your brand personality using promotional material, it can deliver your brand message and persona effectively.

Use Brand Persona Guidelines

It is easy for your team members to go sidelines from the brand persona you would want to display. This is where a guideline comes into action, guidelines help you and your team in keeping your persona consistent thought.

Conclusion

A good brand persona can lift the business and carry the business for the long term. It creates an amazing relationship between your customers and your business also not to forget, your customer  would love to be part of your business. With these tips, you can connect with your customers better and for a longer-term.


EveryDesigns

About the Author

EveryDesigns
Joined: January 3rd, 2020
Articles Posted: 3

Store Bitcoin and a Earn Passive Income
Miny CC allows you to store your Bitcoin, Litecoin and Ethereum on their platform and pays you 10%-19% in monthly returns based on your stake.
Get Paid to Write Reviews!
BravoCoin is a review app that pays its community for writing & rating reviews of restaurants, hotels, services, movies, video games & more. Signup and claim 10 FREE Bravo coins!
CryptoBits - Welcome to the World of Crypto!
Explore the world of Crypto and learn to invest and earn, play games and become a part of the decentralized world today!
Passive Income - Effortlessly | Honeygain
Honeygain is the first-ever app that allows users to make money online by sharing their internet connection.
Earn Crypto with the COIN App!
Earn crypto on your Android or iOS Smartphone! Signup through this link and receive 1,000 free coins!
KuCoin | Cryptocurrency Exchange | Buy & Sell Bitcoin, Ethereum, and more
KuCoin is the most advanced and secure cryptocurrency exchange to buy and sell Bitcoin, Ethereum, Litecoin, TRON, USDT, NEO, XRP, KCS, and more. KuCoin also provide Excellent Support, Maker & Taker Transaction Fees, Open API