10 Essential Tips to Picking A Website Color Scheme

Posted by Infosky Solutions on February 25th, 2020

You will be surprised to know that almost 85% customers make their purchasing decision based on the color scheme of the website. Yes, that’s true and damn interesting! Just think of some of the famous brand logos. Indeed, we all are charmed by them. Remember, your brand value depends on the colors that you use in your brand’s website. The website design company in Tamil Nadu is here to illustrate the website color scheme.

  • Understand the relation between color and emotion 

The very first thing that you need to do as suggested by dedicated server provider in Tamil Nadu is to familiarize yourself with the human emotions that are linked to the different colors. A color that may please an American customer may not satisfy an Indian. Given below is a table of colors along with the human emotions attached to them:


Optimistic and youthful




Trust and security






Romantic and feminine


Powerful and sleek


Calm and soothe 

  • Consider your demography

Now, think about your target group. Ask yourself who you are reaching, what kind of emotions are you trying to arouse, etc. Every color is associated with different human emotions. The primary color of your website should be eye-catching.

  • Consider gender

If your company caters to a specific gender you will have to know the favorite colors of both men and women. Generally, women prefer blue the most followed by purple and green, while men like brown the most followed by orange and purple. This liking and disliking of color will determine the number of visitors in your website.

  • Consider age group

Although most of you do not consider age as an obvious constrain, yet age determines the color codes that you can use for your brand logo or symbol. Consider the dominant age group in your demography.

  • Color quiz

This is a quiz that you can take for easy going. The quiz will ask you stuffs like ‘what best describes your customers’, ‘what type of products you offer’, etc. Hence, only seven questions can lead you to the right path to success.

  • Let go your biases

This is a grave mistake that most business owners commit. When you are launching something into the market, keep your personal preferences out of it. After all, you are introducing products or services for your customers. So, you have to keep an eye on their choices and preferences.

  • Decide on the number of colors

Just like too many cooks spoil the food, similarly too many colors spoil the brand logo. Follow the 60-30-10 rule which means 60% dominant colors, 30% secondary colors and 10% accent colors. So, you have to divide the colors into three categories as have been mentioned.

  • Choose your set of colors

Now, you need to determine about the color that you want to use. Make sure that the visitor gets a good experience in your site. Generally, light background colors are preferable. However, you can opt for the dark ones as well depending upon your brand.

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Infosky Solutions
Joined: July 9th, 2019
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