Benefits Of Vlogging For Business
Posted by kaushika on February 26th, 2020
Benefits Of Vlogging For Business,
There are several Benefits Of Vlogging For Business, Vlogs or the abbreviated term for Video Blogs is the latest of the video making trend that has seen an exponential rise in the past decade. Vlogs act as a form of communication channel where the person produces and uploads videos that capture acts of everyday life. In simpler terms, a Vlog is a video that documents a person’s life.
Vlogging made its initial beginning in the year 2000 when Adam Kontras posted the first-ever vlog. But, the practice didn’t gain immense popularity until the launch of the second biggest search engine – YouTube in 2005.
Today, Vlogging is the biggest tool by which people can share their experiences, thoughts, and ideas. Vlogging has made it possible for vloggers to create a giant community on social media and to develop deeper connections with the audience.
Popular platforms where Vloggers are posting their videos are YouTube, Facebook Live, Instagram, Snapchat, Periscope, etc
Why is Vlogging Necessary?
Videos are taking nearly 75% of Internet traffic today. Around 2.6 billion people worldwide are digital video viewers as per the 2019 estimates.
Video ranks as the topmost source of content that users are now looking for on the Internet.
Vlogging For Business is also considered to be the most effective marketing technique that can help brands and businesses to reach a massive audience.
Vlogging Over Blogging
Blogging is the part of the content marketing strategy that aims to provide keyword-rich, quality content that users can read and interact with.
Vlogging is a video format of blogs and It has become a preferred source in recent times as:-
How Can Vlogging Help Your Businesses?
It is estimated that, by 2021, more than 80% of the internet traffic will be taken up by videos. Video marketing offers an incredible opportunity for businesses to take lead in the competitive marketing sphere. One of the greatest video marketing techniques that brands can leverage is Vlogging.
Vlogging can be used as a great tool by businesses to educate and inform customers about their products and services. With the help of Vlogging, brands can add a human touch to their businesses and can provide a human face to their company.
Vlogging has enabled vloggers to get into the domain of influncer marketing and target unique . Businesses and brands can establish advertising partnerships with these vloggers and can target a massive pool of young audiences.
Various B2C companies like make-up and fashion brands are now leveraging incredible use of Vlogging. Vlogging has set open the doors to target a giant social community.
Advantages of Vlogging For Businesses.
Vlogging offers businesses an opportunity to scale their operations to new heights. Some of the advantages of Vlogging are:-
Over the past decade, Videos have seen a booming increase in their popularity. More than 60% of businesses are now leveraging the power of video marketing to scale their business. The trends for the upcoming years show no sign of change either. Vlogging for businesses is there to stay and brands not utilizing this New Marketing Trend are falling behind in the competitive race.
Like it? Share it!
About the Authorkaushika
Joined: January 27th, 2020
Articles Posted: 6
More by this author