Reasons Why Your Small Business Needs a Website

Posted by ProFusion Web Solutions on February 26th, 2020

It used to be that to be taken seriously as company, you had to have a business card. Anyone that could not justify the cost of printing a business card, could not possibly be serious about growing their company and serving their clients. Today’s business card is a website.

The first question consumers have about your company is: “What’s your website?” And the reason is that a website is considered the foundation of your business communications. Your website is the first place consumers will look for information about your company, your services, your reputation, your hours and what your customers say about you.

The reason many small companies do not have a website is because of perceived high cost or difficulty to manage and maintain. However, today there are a number of tools that make building, managing and maintaining your website a relatively simple matter requiring almost no technical skills whatsoever.

And if doing it yourself is not in the cards, there are affordable options that allow professional to provide complete web solutions at very affordable pricing.

Regardless of whether you decide to try to build a site yourself or hire a professional to do it for you, having a website will provide your company the foundation to build a strong and growing company. Here are a few key reasons for you to consider a new site:

1. First Impression

A well-designed website can provide your prospects with a great first impression. It will boost your credibility as a legitimate companyto do business with. A website can answer many of the questions people have like what are your hours? Where are you located? What services do you provide? Etc.

2. Attracting new customers

A website does not have regular business hours. It is open 24/7/365 and can help you attract new customers whenever they have a need. A website can provide all the information a customer needs in order to do business with you. It can answer all of their questions and even provide you with a way to contact them when it is most convenient for them.

3. Showcase products and services

Unlike other forms of advertising, a website does not limit you to a specified amount of space or time. And it provides a platform to exhibit your products or services in the best way possible. Pictures, descriptions, audio, video and even allows your customers to purchase directly from the website or provide contact information so you can reach out to them. Your website can provide answers to frequently asked questions, freeing your sales agents to work with customers who are ready to buy.

4. Controlling the narrative.

A website allows a company to provide the information they want visitors to know about their company in whatever manner they choose to provide that information and with no restrictions on the amount of space or time as in other methods of marketing your company. A website provides a platform to share your own story about the who, what and why of your company.

Blog articles can help address specific aspects of your business and help consumers to find solutions to their problems. They allow you to highlight your expertise and provide additional value when people are searching for products and services you provide.

Websites can also cross-promote by allowing you to use social media to link back to your website where people can get more detailed information about your company than would be possible in a social post.

5. Saves Time

Communicating with customers is a vital part of making a business work. Providing answers to common questions can take some of the load of your reception and sales reps allowing them to concentrate on serving customers who are ready to buy allowing your website to help educate those who will buy, but are not quite ready and just searching for information.

Having a website allows people to get information and get to know you in a non-threatening manner until they are ready to buy. And once ready, they have all the information they need to be able to reach out to you however they wish to do business with you.

A website plays an important role in all businesses, big and small. It makes your company visible to a whole new world of potential customers which is why a well-designed site is so important.

Consider having your website designed by a Website Design Agency, who understands your business needs and can balance your needs with your budget to provide a stunning new site that will help your business grow. Contact us, the best Website Design Company for small and medium sized companies for more than 17 years and see what we can do for you. Even if you prefer to do-it-yourself, we can provide the best tools, guidance, hosting, email and advice.