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Weed-Out Inaccurate Business Directory for Better Business Growth

Posted by rupali on February 26th, 2020

If your sales and marketing team fail to produce impeccable outcome then it is not always necessary they lacking in their selling and marketing skills but it can be possible the business directory they working on is inaccurate and irrelevant. Irrespective of the size of business small, medium or large all kinds of businesses need accurate data and need to weed out an inaccurate business directory from their sales and marketing process for better business growth.

Most of the businesses today struggle in achieving sales target and one of the reasons behind this is that they ignore the fact and importance of accurate data. In the absence of accurate business directory, the CRM – Customer Relationship Management system also fails to produce the desired outcome because the data that is integrated into the system is inaccurate and irrelevant. The sales and marketing team wastes a lot of their time in contacting those leads that are not actually interested in buying or the sales and marketing professionals are contacting leads on incorrect email addresses that bring almost zero results.

Let us look into few reasons to weed out inaccurate and irrelevant business directory for better business growth:

Damage Reputation of the company: Connecting and building a robust rapport with the lead is an essential part of prospecting. But if the sales and marketing team are using inaccurate and irrelevant business directory then they are connecting and struggling to build a relationship with those leads who are not at all interested in buying or those leads are not looking for something that sales and marketing team is offering to them. Thus, by using inaccurate and irrelevant business directory sales and marketing team are contacting wrong leads that also spoil the initial relationship of sales and marketing professionals with leads. Besides this, it also damages the reputation of your company.

Poor Lead Generation & Low Productivity: Working on an inaccurate business directory only leads to poor lead generation and low productivity in business. Once the inaccurate and irrelevant data gets integrated into the system, the sales and marketing team starts contacting the contacts to get sales and marketing qualified leads. But as the list of contacts is inaccurate so most of the contact emails and phone numbers are of no use that wastes the time and effort of the sales and marketing team. This leads to poor lead generation and low productivity eventually.

Wrong Report Generation: Inaccurate and irrelevant business directory leads to incorrect report generation too. But how is it possible, well the answer is simple, we all are humans and make errors in manually feeding information into the system. So sometimes during the interaction with the leads sales and marketing professionals feed incorrect number and email addresses and incorrect information get integrated. This leads to the confusion many times because sales and marketing professionals fail to analyze where exactly a particular lead lying in the sales funnel. Based on this the report that gets generated is most of the time inaccurate which de-motivates the morale of sales and marketing professionals as the number of sales they were expecting is not showing in the report. This leads to confusion and frustration and the overall productivity gets decreased too.

Thus, the inaccurate and irrelevant business directory needs to be completely removed from the sales and marketing process. Once your sales and marketing team starts working on accurate and relevant data they can overcome challenges like poor lead generation and incorrect report generation. Working on accurate data guarantees that the sales and marketing team contacting those leads that are most likely to buy that eventually give a boost in sales and revenue.

Also See: Marketing Team, Business Directory, Irrelevant Business, Poor Lead, Team, Sales, Marketing

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