STEPS TO BECOME A TRUSTED LINKEDIN INFLUENCER

Posted by Trivoli Digital on February 27th, 2020

Linkedin is one of the biggest social media platforms today with over 660 million users across the globe. The platform now consists of people from different parts of the world getting connected professionally. Linkedin started as a platform that helped a company find skilled and well-groomed individuals to join their organization. Also, it was a platform to find a job requirement of your choice and have a direct way to showcase your skills in the most cost-effective way. It made looking for a job easy, all you had to do is make a profile on Linkedin and fill in the appropriate details about yourself. The way you described yourself, hobbies, skills, etc would determine how a hirer would perceive you as an individual to employ. This also goes for companies as well. It is the most trusting way for you to find good companies or individuals. But, now Linkedin has moved on from just a job seeking platform to a must-have social media platform that helps boost your online presence and visibility.

This is why it is important in today’s world that you have a Linkedin profile and not just any profile but an exceptional one. People invest time trying to build their Linkedin profiles like they would a CV. It is another way of showcasing your resume but more advanced and digital. A Linkedin resume is more technical and can get you to one of the top connections around the world if you go about it right. Now, Linkedin has started a way for people to become Linkedin influencers. This isn’t like becoming famous on Instagram since Linkedin is more of a professional platform.

Linkedin recently adopted a group wherein people who are influencers on the platform get added to a group with the likes of powerful people such as Bill Gates, Arianna Huffington, etc. You know how big you have gotten if you are in the same group as Bill Gates. The connection and boost you could get through such a group. But, not many people get that shot, although it is not impossible. You just have to set goals and follow them. This way you work towards getting to the top. The hopes of getting an invitation from Linkedin to join the group may just be around the corner. Now, you don’t have to be in the group to be considered an influencer because there are still many other benefits to being one outside the group.

Let’s take a look at several steps you could follow to become a trusted Linkedin Influencer:

1) Define your goals

Now, it would be very confusing trying to become a Linkedin influencer without understanding why you want to be one and what impact do you want it to have on you or your career. It is definitely not an easy task but if you know what your goals are, it would become easier to figure out what you need to do to make it happen. There are many benefits to being a Linkedin influencer such as it could help boost your business, increase followers, boost traffic from Linkedin to other social media platforms, boost your blog engagement, etc. If your goal is to make increase traffic and engagement on your blog, this can be done through Linkedin because you can post articles of your blog and have people check it out. If your goal is to get more clients in relation to freelance writing. You can post your exceptional writing work to showcase your experience and expertise. With all that being said, this is the first step to becoming a Linkedin influencer.

2) An exceptional Linkedin profile

This is the way you will get noticed on Linkedin and the reason why people would want to follow your profile. Your Linkedin profile needs to look professional at the same time not so serious that people find you not approachable. When people visit your profile, they want to get to know who you are. It is like the first impression when you meet someone new. You check out how they look, get to know their likes and dislikes, what they are good at, etc or when you go for an interview and your resume gets examined carefully. This is why you need to invest the same amount of time on your Linkedin profile. You want to impress them with how well put together you are and they should observe how much time it took to create the profile, to show you are not lazy and you care about what they think. Describe yourself or your brand in the best way and also genuine way possible. Make sure your profile picture is attractive and also professional. Blank profile picture, blurry or you in a swimming suit won’t be sending the message you want to send.

3) Create good content

You want your content or articles that you create be exceptional and showcase your skills in the best possible way. It is important to share your best works on Linkedin so as to put yo0ur best foot forward always. Also, the topic for your content should be what your audience would find interesting and would want to read more. You don’t want to post content that no one wants to read more on.

4) Promote across all channels

Well, all your other social media platforms need to stay connected. You can share your Linkedin profile on your blog or other social media platforms such as Facebook, Twitter, Instagram, etc. This helps regulate and distribute traffic across all your platforms.

5) Focus on Networking

Networking involves not just trying to gain attention but also giving back attention. Interact with people and comment on other people's Linkedin profile, this way you improve your networking activity and it could also help grow your followers on Linkedin.

Linkedin is growing bigger day by day. It is time to start investing time in building your Linkedin profile just like you would other social media platforms.