Device as a Service (DaaS) Industry Trend, Segmentation and Growth Factors 2020

Posted by Akash Sangshetti on February 28th, 2020

Market Highlights

The global DaaS industry is expected to reach 66,129.9 million by 2023, growing at a CAGR of 54.7% during the forecast period (2018–2023). In this report, Market Research Future (MRFR) includes segmentation and market dynamics to offer a better glimpse of the market in the coming years.

The adoption of contract-based services and solutions by SMEs is driving the growth of the DaaS Industry. The DaaS model is developed particularly for the small and enterprises (SMEs), as they are unable to cope with the additional cost associated with IT support and maintenance services. Moreover, the device-as-a-service is a subscription-based model where vendors offer their hardware devices on lease and manage all types of support services such as deployment, device management, and support services. This offers SMEs greater flexibility, lower operational costs, and eliminates the requirement for IT personnel; furthermore, it also enables enterprises to focus on their business objectives, rather on hardware devices. DaaS also allows SMEs with latest technology upgrading capabilities, greater stability, and visibility on IT costs to manage and maintain devices such as PCs and tablets. In June 2016, HP launched a DaaS program—HP DaaS—that helps enterprises reduce the IT costs in terms of procurement, deployment, and management of the technical capabilities of devices. Furthermore, Microsoft Corporation launched Surface as a Service for surface tablets. Through this launch, Microsoft’s cloud solution provider partners offer these devices through a managed service offering all its resellers and customers Office 365, Windows 10, and relevant independent software on a subscription basis.

Furthermore, the device as a service (DaaS) model offers numerous benefits to the  SMEs . As with all subscription-based services, the DaaS model allows SMEs to purchase hardware devices such as desktops, laptops and/or mobile devices as per requirement basis and change subscription plans with respect to the number of devices. This also helps SMEs with simpler lifecycle management and more updated devices with the latest technological capabilities.


The global Device as a Service (Daas) Industry has been segmented into component, deployment mode, organization size, vertical, and region.

  • Based on the component, the DaaS market has been segmented into hardware, solution, and services. The hardware segment accounted for the largest market share with a market value of USD 3,325.8 million in 2017 and is expected to dominate the market during the forecast period. The services segment is projected to grow with significant CAGR during the forecast period as it provides customized solutions, maintenance, and other support services for the hardware devices. Moreover, due to its nascent stage, companies offer these services through its in-house development team and/or channel partners and value-added resellers (VARs).
  • By deployment mode, the DaaS market has been segmented into cloud and on-premise. The cloud segment accounted for the larger market share in 2017 and is expected to register the higher CAGR of 52.0% as it works on a subscription basis; whereas, the cloud providers charge on a pay-per-use model, which means that clients only pay for the computer resources that they use.
  • Based on organization size, the DaaS market has been divided into small and medium enterprises and large enterprises. The small and medium enterprises segment accounted for the larger market share in 2017, and it is expected to register the higher CAGR of 56.1% during the forecast period. DaaS enables them to manage their resources significantly and improve business efficiency. Additionally, with the adoption of DaaS, SMEs are likely to outsource IT services and reduce their overall capital and operational expenditure.
  • Based on industry vertical, the DaaS market has been categorized as BFSI, healthcare, IT & telecom, retail, manufacturing, education, government, and others. The IT & telecom segment accounted for the largest market share in 2017 with a market value of USD 1,399.0 million and is expected to grow with a significant CAGR during the forecast period. However, the BFSI segment was the second-largest market in 2017 and projected to exhibit the highest CAGR of 59.0% during the assessment period. In the BFSI sector, organized businesses are growing at a rapid pace, and the increase in the number of mobile applications fuels the demand for the device as a service model.

Key Players:

The prominent players in device as a service market are – Hewlett-Packard (U.S.), Microsoft Corporation (U.S.), VMware, Inc. (U.S.), Motorola Solutions, Inc. (U.S.), Citrix Systems, Inc. (U.S.), Plantronics (U.S.), Polycom (U.S.), Oracle Corporation (U.S.), Amazon, Inc. (U.S.), Capgemini SE (France) are the profiled companies in the report.

Also, Accenture PLC (Ireland), Dell, Inc. (U.S.), Lenovo Group Ltd. (U.S.), SYNNEX Corporation (U.S.), NComputing (U.S.), Computers Now (Australia), Connection (U.S.) are few other major players in the device as a service market. These companies have not been profiled in our study, but it can be taken up as a part of customization, as per client requirements.

Market Research Analysis:

The regional analysis for the global DaaS market has been conducted for North America, Europe, Asia Pacific (APAC), and the Middle East & Africa, and South America.

The market in North America accounted for the largest market share in 2017, and it is expected to dominate the market during the forecast period. The key driving factors for the growth of the DaaS market in the region include the rising need to reduce the capital expenditure (Capex) and operational expenditure (Opex) by enterprises as well as the adoption of contract-based services and solutions by SMEs.

The market in Asia-Pacific is expected to grow with the highest CAGR of 62.3% during the forecast period. For the purpose of analysis, Asia-Pacific has been categorized into China, Japan, India, South Korea, and the rest of Asia-Pacific. This is attributed to the presence of active players in China, Japan, South Korea, India, and Hong Kong. The players operating in Asia-Pacific are Lenovo (Hong Kong), SAMSUNG (South Korea), ZTE Corporation (China), Fujitsu (Japan), and others. Other key players of this market are expanding their services to the Asia-Pacific market by collaborating with channel partners and resellers. China is expected to be a leading region in the market during the forecast period. China, Japan, and other emerging countries are adopting advanced technologies and are preparing for the complications in changing process and procedures for DaaS.


1 Executive Summary

1.1 Market Attractiveness Analysis

1.1.1 Global Device As A Service (DaaS) Market, By Component

1.1.2 Global Device As A Service (DaaS) Market, By Organization Size       

1.1.3 Global Device As A Service (DaaS) Market, By Industry Vertical         

1.2 Global Device As A Service (DaaS) Market, By Region

2 Market Introduction

2.1 Definition

2.2 Scope Of The Study

2.3 Market Structure

3 Research Methodology

3.1 Research Process

3.2 Primary Research

3.3 Secondary Research

3.4 Market Size Estimation          

3.5 Forecast Model        

3.6 List Of Assumptions

4 Market Insight

5 Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Rising Need To Reduce The Capital Expenditure (Capex) And Operational Expenditure (Opex) Among Enterprises

5.2.2 Adoption Of Contract-Based Services And Solutions By SMEs

5.2.3 Drivers Impact Analysis      

5.3 Restraints

5.3.1 Adoption Of BYOD And CYOD Policies

5.3.2 Lack Of Technical Expertise And Security Concerns

5.3.3 Restraints Impact Analysis

5.4 Opportunities

5.5 Increasing Adoption Of IoT


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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Akash Sangshetti

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Akash Sangshetti
Joined: October 1st, 2019
Articles Posted: 322

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