Omnichannel Banking Software Helps in Offering Better Customer Engagement

Posted by Dinesh Babu on February 29th, 2020

As financial institutions continue to adopt digital transformation to keep up with the needs and demands of their customers, the more they require an omnichannel banking software to provide services with a personalized touch every time. Many customers may be using your banking app to make transactions, but they will still need to meet with you regarding complex and high-end financial products. That said, it makes sense to combine human and digital channels effectively to ensure a seamless omnichannel offering. Implementing this kind of system may potentially increase your sales growth by up to 20 percent in two to three years, as seen on one European bank.

A 2017 survey of banks in Asia Pacific, North America, and Europe revealed that around 60 percent of banking customers rely on mobile and online digital channels, and 80 percent of customer touchpoints happen on digital channels. However, digital channels constitute only 25 percent of sales, where 5 percent is mobile and 20 percent is online. This shows that digital channels may have helped to transform banking and customers may prefer it, but human interaction is still king when it comes to retail banking or sales. With an omnichannel banking software, you can have a seamless way to monitor the customer experience and journey on all channels you use, while engaging customers more effectively.

Customers tend to use multiple devices, such as their smartphone, laptops, desktop computers, and tablets. They may interact with your physical establishment or get in touch with your call center. An omnichannel banking software gives you the tools to ensure a consistent banking experience, no matter which channel your customers choose to get in touch with you. This digital business platform allows you to oversee all aspects of multi-channel banking transactions, including multi-channel deployment and form creation, back-end integration, business processes, analytics, and data creation.

The omnichannel banking software enables your financial institution to optimize and manage all forms of transactions. The results can be an enhanced position on the market as your sales increase, and optimized operating performance. It helps engage customers more effectively too, especially if the software is implemented and configured to meet their expectations and enhance their omnichannel banking experience.

About the Author:

Ducont Systems FZ LLC is a global technology integrator and IT solutions provider that simplifies digital transformation and induces digital capabilities. We have diversified clientele in various industries including Banking, Insurance, Telecom, E-Governance, Consumer Electronics, Manufacturing, and Utilities & Logistics. We have expertise in Mobile banking solutions, Field service management solutions, Enterprise mobility solutions, and Microsoft and IBM solutions.

Dinesh Babu

About the Author

Dinesh Babu
Joined: January 2nd, 2020
Articles Posted: 12

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