Enhancing your Corporate Identity with Signage

Posted by vijayvinson on July 13th, 2012

One of the most effective ways to enhance your corporate identity is to get your customers and clients associated to and familiar with some of your company products and designs. These designs include architectural way finding signage and exterior signage. When it comes to these two elements, you should definitely be only looking for the best in the business to represent your brand.

With a business or organization, the most important thing to have is an association with your customers. For those of you who don't understand what this means, this is the idea of your company's name or product coming into the mind of the people the instant they lay eye on a particular architectural signage. You want your business to be recognized instantly. The image of the business can be portrayed from any element, be it the graphic designs on your windows or glasses, the exterior signage or the architectural signage. Before customers even opens the door to your business they are greeted by the exterior signage.

The architectural signage for your business or company building can be anything between neon plain signs being displayed on a stick or different squares fixed on the wall. Whenever it comes to exterior signage or anything that portrays the image of your business to your customers, you should carefully think about the design and style you choose because what you choose will end up forming an image of your company in the customers’ minds for a long time. To give your entire office building or compound a feeling of harmony and uniformity, you should choose a single design or image and carry it throughout the architecture to make it one of the most perfect displays for architectural signage.  The best rebranding company will come up with effective solutions that are meant to reach your target audience and to draw attention towards the products or services you have to offer.

You should choose different exterior signage according to the kind of business you are running. For example if your company owns and runs a spa or resort, you should definitely look to apply a combination of warm, neutral and calm colors that will inspire all kinds of natural details and something that will give the customers a feeling of purity and being close to nature as this will help relax them more. Architectural signage could be anything made from glass or anything that might even be hung between a double log arrangement. It could even be some brass or metallic letters that have been inscribed on huge piece of log. If you are more an office sort of a company or run a corporate organization you should choose a slightly more different style.

Whenever you are getting your exterior signage for your company or organization done you should always take care about the council regulations of the state. All your signage must comply with the state and council guidelines but this does not place any restriction on branding your name on the architectural signage. You can choose a whole range of options on how to customize the exterior signage for your company from the colors, the design, the frame and even the choice of the logo that you want to display.

You can read more information on hiring one the best companies in Australia that will take care of all your architectural signage andexterior signage needs.