What is the impact of buying an inaccurate B2B Database?

Posted by Rupali on March 2nd, 2020

An inaccurate, disorganized and irrelevant B2B database can leave some serious impact on the overall health of your business. Businesses nowadays complain that they are not getting the desired result from their sales and marketing team. Most of the time businesses blame their sales and marketing professionals for the failure of sales and marketing campaigns. But one of the most important aspects that they ignore is the accuracy of data entailing contact details of B2B company in India. Businesses think that simply buying a good CRM – Customer Relationship Management system can suffice their business need and can produce impeccable and desired results. But it doesn’t matter how god CRM you purchase if the B2B database injected into the system is disorganized, irrelevant and inaccurate, it can’t produce the desired outcome. Thus, it is also necessary to buy data that is accurate, relevant and organized. Let us look into a few impacts of buying inaccurate B2B database entailing contact details of B2B company in India:

Zero Productivity & Low Lead Conversion: An inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India invites zero productivity and bad lead generation. It has been often found that if your sales and marketing team working on inaccurate data then they face multiple challenges in connecting with the leads. This is because the messages they are sending to email addresses are not correct that increases the email bounce rate. Another cause can be that the messages that have been sent to email recipients were not looking for anything similar to what the sales and marketing team pitched for. In such scenarios, the overall productivity of business decreases and the chances of bad lead generation go higher.

Improper Follow-ups: An inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India results in improper follow-ups. This is because the contacts on which the sales and marketing team are contacting are not relevant. These contacts are not looking for anything similar to what they have been pitched for. This activity thus results in improper follow-ups and also on the other hand damages the reputation of the organization as the sales and marketing team are contacting prospects without doing proper research on prospects’ buying preferences and habits. So it is necessary for the sales and marketing team to work on accurate data because through that only they can do a proper follow-up with the prospects.

Environment of De-motivated: Inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India results in an environment that invites a feeling of de-motivation among sales and marketing team members. Just imagine if the wrong data is captured by the marketing team regarding a particular lead and forwarded to the sales team as a sales qualified lead. Then the sales team often put it in the sales pipeline and hence that becomes a part of sales forecasting however when the actual lead conversions get calculated then you notice a huge difference between the figures that were expected during sales forecasting and the figures that were actually achieved in sales. This outcome results in a feeling of de-motivation among the sales and marketing team members that impacts the growth of business adversely.

Thus, an accurate B2B database is a basic need of your business as it helps your sales and marketing members to build a connection with prospects and send effective emails. Inaccurate, disorganized and irrelevant B2B database entailing contact details of B2B company in India impacts your business growth adversely and your business fails in retaining existing customers and also lowers the profitability.