Difference Between Local SEO and International SEO

Posted by ayushi on March 3rd, 2020

Local SEO Services

Approach to Local SEO is quite different from mainstream SEO as the key factors that affect ranking differ drastically. Within search engines, the algorithm that ranks websites vary from algorithms that ranks places and physical locations. Local search results rely heavily on the “locality” of a business namely; physical address, proximity, distance, accessibility, etc., 

with respect to a local search. Balancing between these challenges while also being relevant is the key to optimum local search rankings and profitability.

REACH TARGET CUSTOMERS NEAR YOU

Business shouldn’t forget that they are optimizing for the real world and not for the search engines. Since proximity plays a key role, our SEO experts support businesses that grow and thrive on doing business locally. With increasing competition, business needs to pay more attention to local search optimization than they did in the past. Acknowledging the USP of each business, our team charts an effective local SEO deployment path that leads to optimum visibility on local searches reaching targeted customers near your business.

International SEO Services

The SEO for an international website is different from what local SEO does. A truly global website has to meet a set of expectations that enables the search engine to identify which countries you are targeting and languages you are using for online business.

WHY YOU NEED INTERNATIONAL SEO

The fundamentals for reaching a global search audience begins with a thorough International SEO that helps your business grow into desired foreign target market. International SEO makes your website rank higher for a specific country localizing SEO strategies for the targeted country.

YOU NEED INTERNATIONAL SEO, IF:

  • Your business has significant global reach, particularly in some countries

  • You’re trying to grow your customer base in new markets

  • You have customers that mostly speak foreign languages, and not English

  • You are operating at various business locations in different continents

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ayushi

About the Author

ayushi
Joined: January 24th, 2020
Articles Posted: 5

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