WHAT IS OMNI CHANNEL CUSTOMER ENGAGEMENT?

Posted by groupfio on March 3rd, 2020

Omnichannel Customer Engagement is a worthy pursuit for companies. It gives a company the ability to deliver a personal and contextual to each customer. It synchronizes all their multiple cross channel marketing simultaneously within a single journey and manages the customer lifecycle.

An omni-channel retail strategy is an approach to sales and marketing that provides shoppers with a fully integrated experience by fusing user experiences. It blends mobile-browsing to brick-and-mortar and everything in between.

An Omni-Channel Engagement Platform focuses on every customer interaction and their overall experience of your product and brand.

For example, a Customer Engagement Platform should enable the customer to do the following and more:

• Browse a product in-store, scan it with your app, and then add it to their virtual shopping cart to purchase later in a different size.

• A shopper browses your online store, search further on social sites like Instagram, Facebook, and Pinterest, and then get a redeemable in-store coupon.

Does your current platform connect in-store purchases so that loyal customers get notified via mail or text, and with customer rewards?

The key idea for your marketing is to be omni present so every customer interaction enhances the overall experience of your product and brand.

The seamless cross channel marketing experience should be a consistent presence that enhances how your customer interacts with your brand. Everything transmits to the next platform and connects to the last.

If you’d like to learn more about how to put an Omni-Channel Strategy to work for you contact: Steve Palladino EVP Group FiO, Steve.palladino@groupfio.com