Explainer Video- Everything There Is To Know!

Posted by Yash Singh on March 3rd, 2020

In so many instances, we find a new product and instantly start looking for it online. Basically, we are netizens and the process of looking at everything online is our way of 'researching'.

So, it is important to have an explainer video or a corporate video for the same, for the sake of better understanding.

Most websites have information written on their site about the product/services, but the most popular one is to relay this information to the prospective customer through an explainer video.

What is an explainer video?

It is a short video that usually is used for marketing or sales purposes. The video is to highlight the product, service or just the business idea. Digital marketers swear by hosting the explainer video on the landing pages or just feature it on the homepage. It can also be used for advertising purposes on social media.

Features that make a good Explainer video

Every exceptional and detailed explainer video has 5 common points, which are:

Accurate length: A video must be short and very precise, mostly around 3 minutes or less.

Call-to-action: An explainer video should specify what they are focusing on without confusing the audience.

Problem-solving: it must address a specific problem, explain the product/service and telling the audience why they are the solution.

Sync audience and brand: explainer video must match the tone and style of the brand, which will make it easier to remember.

High Quality: Production and quality of content must be top-class to effectively communicate the brand's value.

What Type of Explainer Video Should You Make?

To create an explainer video, you need to come terms with what type of explainer you want to create. Most explainer videos fall under 3 main categories.

  • Animated: According to Crux's survey, a leading animated video production company in India , the most popular option amongst the entire explainer video is an animated explainer video and it is used frequently because of its visual and relative ease to create. There is a wide range of animated videos, but some popular styles are:
  • Infographic: Charts, graphs and also iconography is emulated in the style of an infographic whilst explaining the crucial features and key elements of the product/service.
  • Chalkboard: It is a style where the business elements are explained while writing on a chalkboard or whiteboard. It is the most popular one because of how easy it can put forward the point.
  • Product Simulation: The screencast footage of the product is featured, giving high-level, information induced explanation of the product/service.
  • Character-Driven: This style uses quirky and cute characters to tell a story and explain the product/service.
  • Motion Graphic: It is usually a 3D graphic; this explains or aims to tell the story through the representational object to incite the audience's imagination with pictures rather than words.
  • Live-Action: It uses people and objects to explain the company's ideas. This is one kind that is difficult to pull-off, but if done right, it can be of high utility.
  • Crowdfunding: This usually involves a combination of the animated and live-action type of video. Usually, every crowdfunding video is an explainer video by nature. It usually is longer than all of the types as it needs to contain almost all information.

Crux Creatives is a corporate video production company in Delhi NCR , we help you get your brand name in the market in a most convincing manner.

Yash Singh

About the Author

Yash Singh
Joined: August 29th, 2019
Articles Posted: 1

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