Explainer Video- Everything There Is To Know!
Posted by Yash Singh on March 3rd, 2020
In so many instances, we find a new product and instantly start looking for it online. Basically, we are netizens and the process of looking at everything online is our way of 'researching'.
So, it is important to have an explainer video or a corporate video for the same, for the sake of better understanding.
Most websites have information written on their site about the product/services, but the most popular one is to relay this information to the prospective customer through an explainer video.
What is an explainer video?
It is a short video that usually is used for marketing or sales purposes. The video is to highlight the product, service or just the business idea. Digital marketers swear by hosting the explainer video on the landing pages or just feature it on the homepage. It can also be used for advertising purposes on social media.
Features that make a good Explainer video
Every exceptional and detailed explainer video has 5 common points, which are:
Accurate length: A video must be short and very precise, mostly around 3 minutes or less.
Call-to-action: An explainer video should specify what they are focusing on without confusing the audience.
Problem-solving: it must address a specific problem, explain the product/service and telling the audience why they are the solution.
Sync audience and brand: explainer video must match the tone and style of the brand, which will make it easier to remember.
High Quality: Production and quality of content must be top-class to effectively communicate the brand's value.
What Type of Explainer Video Should You Make?
To create an explainer video, you need to come terms with what type of explainer you want to create. Most explainer videos fall under 3 main categories.
Crux Creatives is a corporate video production company in Delhi NCR , we help you get your brand name in the market in a most convincing manner.
About the AuthorYash Singh
Joined: August 29th, 2019
Articles Posted: 1
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