Accelerated Mobile Page- The newest trend to dominate the mobile web world

Posted by John Brown on March 4th, 2020

Responsive designs have been quite popular since the year 2015 to facilitate user-friendly experience to website browsers and introduction of AMP (Accelerated Mobile Pages) design adds more value to it.

With more and more usage of smartphones and tablets, mobile-friendly browsers have been topping the priority list to attract more users towards a website and definitely for optimizing SEO ranking. And now, to make things smoother and improve the loading speed Google has designed AMP plugin, an open-source project based on HTML framework.

Let’s elaborate!

It is no more a hidden fact that the websites that take more than 3 seconds to open are abandoned by the majority of web browsers. Even if those entrepreneurs have hired a website Design Company for their website design services, their goal remains unaccomplished.

Google brought a solution to it by introducing AMP, which immensely improved the download speed with better user experienced. The good news is that this project has been backed by major companies like Twitter, Bing and Pinterest.

How does it work?

The loading time on a mobile phone lessens because AMP plugin helps in rendering those HTML codes they find to be suitable for mobile phone platforms. So, even before you are done with clicking the page, it will get loaded instantly.

Its major advantages

AMP has major contributions not only towards business but also towards the developers of top website design companies as it has made their job easier. By offering a seamless experience to the users with faster loading time, less bounce rate it benefits any business online.

On part of the developers when they used a streamlined CSS version, it became easier for them to fetch data and improve the areas wherever applicable.

Must know facts:

• Always include a streamlined CSS version

• Use JavaScript from AMP provided library, which might be quite a time- consuming

• Important to validate before using

• Forms are not allowed on plugin pages

• Custom fonts must be loaded for better user experience.

• Height and width should be mentioned for ignoring distorted images.

• Important to use AMP approved plugins or extensions for uploading videos.

To Conclude

AMP is indeed powerful in driving more mobile customers into your website and expand your business. You can easily encounter Google’s expectation by using it and improve your website ranking on the mobile phone.